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Integrated Brand Marketing and Measuring Returns
ISBN: 9781349367054 / Angielski / Miękka / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and ev...
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cena:
201,24 |
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Consumer Brand Relationships: Meaning, Measuring, Managing
ISBN: 9781349491018 / Angielski / Miękka / 297 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,53 |
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Building Your Analytics Shop: A Workbook for Non-Profits
ISBN: 9781517235109 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Building a strong, productive analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you through how to structure your office for a successful, data-driven program. The workbook covers these topics:
Understanding what Analytics Is Fitting Analytics into Your Organization The Types of Analytics Projects and how You Can Use Them Determining Whether to Build or Buy How to Build an In-House Team How to Buy Services Successfully Getting Buy In
Building a strong, productive analytics shop takes careful planning, methodical steps and smart use of resources and data. This workbook walks you thr...
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cena:
202,10 |
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Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes
ISBN: 9781349523573 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' a...
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cena:
402,53 |
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Unit Pricing: Empirical Investigations of Its Influences at the Product and Retailer Levels
ISBN: 9783658134754 / Angielski / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With a series of experiments, Lena Himbert highlights the influence of the unit price's unit of measure on the consumer's price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer's store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the...
With a series of experiments, Lena Himbert highlights the influence of the unit price's unit of measure on the consumer's price-level perception and q...
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cena:
201,24 |
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Objects of Desire: Consumer Behaviour in Shopping Centre Choices
ISBN: 9781349507849 / Angielski / Miękka / 271 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will...
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cena:
201,24 |
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Resale Price Maintenance After Leegin: The Curious Case of Contact Lenses
ISBN: 9781523855612 / Angielski / Miękka / 206 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Resale price maintenance (RPM) is a controversial pricing practice for managing retail distribution channels. In Leegin Creative Leather Products, Inc. v. PSKS, Inc. (2007), the Supreme Court abolished a nearly century-old per se rule against RPM established in Dr. Miles Medicine Co. v. John D. Park & Sons (1911). Henceforth, RPM will be judged under federal antitrust law by the rule of reason - a less restrictive standard that requires courts to weigh all the relevant circumstances of a case to assess whether a practice unreasonably restrains trade. Despite that the decision in Leegin leaves...
Resale price maintenance (RPM) is a controversial pricing practice for managing retail distribution channels. In Leegin Creative Leather Products, Inc...
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cena:
157,76 |
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Marketing terytorialny. Miasto i region na rynku
ISBN: 9788326495359 / Polski / Miękka / 548 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. W książce w sposób systematyczny przedstawiono problematykę marketingu jednostek przestrzenno-administracyjnych oraz zakres i sposoby wykorzystania koncepcji marketingowych w odniesieniu do strategii rozwoju miast i regionów.
Autor kompleksowo omawia specyfikę marketingu jednostki osadniczej i marketingowe podejście w zarządzaniu miastami i regionami, a także główne problemy funkcjonowania współczesnych miast konkurujących z innymi o dostęp do deficytowych czynników rozwojowych. Dużo uwagi poświęca również zasadom i procedurom budowy marketingowych strategii... W książce w sposób systematyczny przedstawiono problematykę marketingu jednostek przestrzenno-administracyjnych oraz zakres i sposoby wykorzystani...
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cena:
99,00 |
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Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research
ISBN: 9781482779912 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Which measurement scales have been used the most in consumer insight research? Dr. Bruner, author of the classic Marketing Scales Handbook series, set out to answer that question. After reviewing several thousand multi-item measures used in scholarly research of consumer issues, it was clear that some scales had been used much more than others. Twenty of those are the focus of the book. Not only do these "top 20" indicate what is popular with marketing scholars but the book provides details about how to precisely measure some of the most important individual factors that shape... Which measurement scales have been used the most in consumer insight research? Dr. Bruner, author of the classic Marketing Scales Handbook s... |
cena:
44,47 |
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Measuring Innovation & Technology Acceptance
ISBN: 9781499123500 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There is little doubt that the health of economies in the modern world depend heavily on new products being routinely introduced and readily accepted by consumers. Given that, a book is ripe for development that provides consumer insight researchers with reliable measures that have been used by social scientists in the study of the adoption of innovations. This book contains descriptions and reviews of 30 multi-item scales that are especially relevant to the study of consumers' thoughts and behaviors regarding innovations, particularly those of a high-tech nature. Each review in the book has...
There is little doubt that the health of economies in the modern world depend heavily on new products being routinely introduced and readily accepted ...
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cena:
40,43 |
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Best Practices in Managing Competitive Intelligence Research: For Pharmaceutical and Biotechnology Managers
ISBN: 9781523647804 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This publication examines the role of competitive intelligence (CI) in the pharmaceutical industry. It is aimed at helping managers in both pharmaceutical and biotechnology companies better understand the role of CI and how best to manage it. Pharmaceutical and biotechnology companies are under constant competitive pressure from firms with competing drugs, both in-market and in development. Branded drugs only have a limited in-market lifetime; the firms that market them need to develop and execute highly effective sales and marketing strategies, especially since individual drugs can be turned...
This publication examines the role of competitive intelligence (CI) in the pharmaceutical industry. It is aimed at helping managers in both pharmaceut...
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cena:
76,84 |
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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 7)
ISBN: 9781514321843 / Angielski / Miękka / 604 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that describe and review multi-item scales (survey questions) that have been used by scholars in the study of consumer behavior. The wide variety of scales in Volume 7 are for use in surveys and experiments when studying issues relevant to understanding consumers or similar groups of people such as viewers, shoppers, patients, or citizens. To be included in the volume, the scales had to be composed of at least three items and have empirical evidence...
The book is the seventh volume of the Marketing Scales Handbook series, the oldest and most comprehensive set of books that ...
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cena:
117,22 |
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Business-Driven Research & Development: Managing Knowledge to Create Wealth
ISBN: 9781349417124 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The b...
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cena:
201,24 |
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The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want
ISBN: 9781349468966 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to...
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in...
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cena:
100,60 |
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Credit Scoring, Response Modelling and Insurance Rating: A Practical Guide to Forecasting Consumer Behaviour
ISBN: 9781349366897 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit card to and the premium someone should pay for their home insurance. This book explains how the forecasting models, that lie at the heart of these systems, are developed and deployed.
Every year, financial services organizations make billions of dollars worth of decisions using automated systems. For example, who to give a credit ca...
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cena:
402,53 |
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
ISBN: 9781349464883 / Angielski / Miękka / 255 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketi...
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cena:
241,50 |
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The Trend Management Toolkit: A Practical Guide to the Future
ISBN: 9781349475193 / Angielski / Miękka / 243 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents ...
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cena:
221,37 |
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Qualitative Research in Digital Environments: A Research Toolkit
ISBN: 9781138188686 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. This "Digital Ethnography" is unlike commonly used traditional methodological strategies, which are "retrofitted" to digital spaces. Instead, this book offers researchers a set of "digitally native" tools that are designed for virtual communities. Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of hipsterism, this text illustrates the practical applications of techniques and tools over the most popular social media environments. ...This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. This "Digital Ethnography" is unlike co... |
cena:
1004,03 |
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The Internet of Things and Business
ISBN: 9781138689220 / Angielski / Twarda / 100 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and will see the embedding of information and communication technologies within machines at home and in the workplace and across a broad range of industrial processes. The effect will be a radical restructuring of industries and business models driven by massive flows of data providing new insights into how the man-made and natural worlds work. The Internet of Things & Business explores the business models emerging from the IoT and... The internet of things (IoT) has the potential to change how we live and work. It represents the next evolution of the computing revolution and wil... |
cena:
303,61 |
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Marktforschung Der Zukunft - Mensch Oder Maschine: Bewährte Kompetenzen in Neuem Kontext
ISBN: 9783658123642 / Niemiecki / Twarda / 331 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch macht deutlich, wie Big Data, Social Media und automatisierte sowie innovative Methoden das Berufsfeld der Marktforschung verandern und wie sich die Branche neu aufstellen kann. Die wichtigste Erkenntnis: Die menschliche Arbeitskraft ist nach wie vor gefragt Renommierte Marktforschungsexperten aus unterschiedlichen Branchen beschreiben, wie neue Instrumente und Verfahren ihre Arbeitsfelder beeinflussen und das Berufsbild differenzieren: Marktforscher der Zukunft beherrschen ihr Metier, integrieren maschinengenerierte Daten, konnen Methoden und Ergebnisse verstandlich... Dieses Buch macht deutlich, wie Big Data, Social Media und automatisierte sowie innovative Methoden das Berufsfeld der Marktforschung verandern und... |
cena:
225,72 |
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