Many business leaders, when they begin to work overseas or interact professionally with teams abroad, are surprised by how much they thought they knew about the other culture, but how little it counts for on the ground. The reality is that communication is multi-dimensional, and simply knowing a foreign language doesn't mean one automatically understands the culture that goes with it. Idiom, psychological factors and cultural nuance all come into play. To grasp a culture, and communicate meaningfully to it, you need familiarity with language, of course, but also with non-verbal communication,...
Many business leaders, when they begin to work overseas or interact professionally with teams abroad, are surprised by how much they thought they knew...
Not so very long ago, corporate careers were defined by geography and stayed pretty much local. A manager worked with customers, vendors and employees in the vicinity, usually within driving distance, and certainly within her or his cultural and time zones. No longer. Virtually any middle manager you talk to today has worked across cultures and geographies with multicultural and global teams.
As a result of this shift, almost every organization today is experiencing a massive cultural transformation. The accompanying challenges have exponentially complicated the role of the corporate...
Not so very long ago, corporate careers were defined by geography and stayed pretty much local. A manager worked with customers, vendors and employees...
Die USA ist nach wie vor die erste Anlaufstelle fur europaische Investoren und wird dies auchin Zukunft bleiben. Obwohl viele Firmen dies erkannt haben, zeigt eine Studie, dass 70% aller Auslandsinvestitionen scheitern zumeist aufgrund von Fehlkommunikation und mangelndem kulturellen Verstandnis.
In ihrem Buch bringen Ralf Drews und Melissa Lamson die Bedurfnisse US-amerikanischer Kunden mit europaischen Go-to-Market-Strategien zusammen. Sie vermitteln anschaulich, wie die US-amerikanische Kultur das Geschaftsleben und damit Entscheidungsprozesse, Kaufinteresse und Kundenloyalitat...
Die USA ist nach wie vor die erste Anlaufstelle fur europaische Investoren und wird dies auchin Zukunft bleiben. Obwohl viele Firmen dies erkannt h...
Women hold 85% of the buying power globally, make up over 50% of the workforce, and there are three times as many female-owned start-ups as male-owned. Yet, there are still barriers to women who want to rise to the top of today's most successful corporations. Some of these are external, but many are in control of women themselves. We need to accept that there are differences between the genders and that we can leverage those differences for the benefit of the business at hand. Women are good at building relationships and leading with compassion; men are more focused in their communication...
Women hold 85% of the buying power globally, make up over 50% of the workforce, and there are three times as many female-owned start-ups as male-owned...