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Essentials of International Marketing
ISBN: 9781138140530 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively...
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily cove...
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707,28 zł |
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E-Commerce Operations Management (2nd Edition)
ISBN: 9789814518628 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book. The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic...
This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set...
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cena:
273,16 zł |
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E-Commerce Operations Management (2nd Edition)
ISBN: 9789814518635 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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136,57 zł |
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Be a Party Plan Superstar: Build a $100,000-A-Year Direct Selling Business from Home
ISBN: 9780814416518 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The -party plan- model of direct selling--introducing products through home parties, social gatherings, and fund-raisers--has been the route to financial freedom for millions. This inspiring, hands-on manual, written by an author who has achieved unprecedented success herself, shows other women how they can generate more bookings, more sales, and more business leads at their parties, as well as build a team of independent party planners, and drive up their own commissions. Exemplified by powerhouse brands like Tupperware, Pampered Chef, and Mary Kay, the party-planning method is an...
The -party plan- model of direct selling--introducing products through home parties, social gatherings, and fund-raisers--has been the route to financ...
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cena:
72,98 zł |
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Prestashop 1.5 Beginner's Guide
ISBN: 9781782161066 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store. In"PrestaShop 1.5 Beginner s Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce. If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you. This practical book starts...
PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store. In"PrestaShop ...
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cena:
210,86 zł |
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International Marketing (Rle International Business): Strategy and Management
ISBN: 9780415752022 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing.
A basic text for international marketing courses, introducing the different elements of the international marketing mix and sets these in context. It ...
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cena:
224,33 zł |
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International Marketing (Rle International Business): A Strategic Approach to World Markets
ISBN: 9780415752077 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Re-issuing this successful book in its 7th edition, the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets.
Re-issuing this successful book in its 7th edition, the author starts with an overview of basic marketing concepts and their applicability on an inter...
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cena:
224,33 zł |
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Perspectives on International Marketing - Re-Issued (Rle International Business)
ISBN: 9780415752091 / Angielski / Miękka / 390 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing strategy is constantly adapting in the changing environment of international business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.
Marketing strategy is constantly adapting in the changing environment of international business. This book draws together an eminent and international...
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cena:
107,26 zł |
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Go Naked - Revealing the Secrets of Successful Selling
ISBN: 9781781330937 / Angielski / Miękka / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Forget the traditional model of selling which says that you should focus first on the transaction or the sale. It's outdated thinking and there is another way. A way to develop stronger, more powerful relationships by adopting an approach which is more authentic; which strips away the unnecessary layers, then focuses on how to add greater significance to others. That way is to GO NAKED. This book will help you discover how to build stronger, more effective relationships with people, so that whether you are selling yourself, a product or a service, you can step away from the majority and...
Forget the traditional model of selling which says that you should focus first on the transaction or the sale. It's outdated thinking and there is ano...
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cena:
94,65 zł |
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
ISBN: 9781137395566 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is ...
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cena:
201,72 zł |
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Advertising Confluence: Transitioning Marketing Communications Into Social Movements
ISBN: 9781137492241 / Angielski / Twarda / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all,...
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promoti...
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cena:
201,72 zł |
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Dancing the Digital Tune: The 5 Principles of Competing in a Digital World
ISBN: 9780692358740 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form the basis for future success. These models are focused on a one way street - promote, target and sell - often competing against the rest of the world. We need a new approach to orient our organizations to the new connected world. The 5 actionable frameworks in this book will help you align your digital strategy with the customer. This book is about partnership with customers, about connecting with them on multiple levels, about crafting...
For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form...
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cena:
77,26 zł |
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Marketing Management in Asia.
ISBN: 9781138959781 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. ...Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countri... |
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214,58 zł |
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Gratitude Marketing: How You Can Create Clients for Life by Using 33 Simple Secrets from Successful Financial Advisors
ISBN: 9781599326191 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. RELATIONSHIP CAPITAL ISN T AN ASSET; IT S A PRIVILEGE. WHY THE biggest threat TO OUR BUSINESS IN YEARS IS COMING AND HOW YOU CAN prepare your practice FOR IT NOW Once in a while, a book comes along that defines the key issues in an industry and offers appropriate strategies and ideas to solve those issues. This is that book. With the threat of robo-advisors growing every day, financial advisors need answers to two critical questions fast. HOW DO I RETAIN MY CLIENTS? HOW DO I BUILD THAT IMPORTANT BRIDGE TO THE NEXT GENERATION MY CLIENTS CHILDREN? GRATITUDE MARKETING IS THE ANSWER. Traditional...
RELATIONSHIP CAPITAL ISN T AN ASSET; IT S A PRIVILEGE. WHY THE biggest threat TO OUR BUSINESS IN YEARS IS COMING AND HOW YOU CAN prepare your practice...
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cena:
84,36 zł |
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High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
ISBN: 9780814437766 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Buyers are evolving--and so should your prospecting. As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect--and they do it ALL THE TIME. -But how?- you ask, -In the age of the Internet, isn't cold-calling dead?- Now, in his new book, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices, High-Profit Prospecting will help you: - Find better leads and qualify them quickly...
Buyers are evolving--and so should your prospecting. As a salesperson, your pipeline is the key to your success. No matter what chang...
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cena:
76,82 zł |
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Beyond Hofstede: Culture Frameworks for Global Marketing and Management
ISBN: 9781349300471 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increa...
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cena:
443,82 zł |
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
ISBN: 9781349484232 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is ...
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cena:
201,72 zł |
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Drivers of Global Business Success: Lessons from Emerging Markets
ISBN: 9781349725137 / Angielski / Miękka / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge.
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge.
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cena:
403,47 zł |
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Review Comment Analysis for E-Commerce
ISBN: 9789813100053 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for...
This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of...
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cena:
282,91 zł |
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Go Naked: The Credible Expert: How to Stand Out In Medical Sales, Create More Opportunities, And Grow Your Business
ISBN: 9781911121206 / Angielski / Miękka / 206 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The selling environment and role of the sales professional have changed. Forever. Gone are the days when the organisation, the product, or the solutions provided the greatest opportunity for differentiation. Today is no longer about features and benefits, need-satisfaction, or solution selling; it's about the role that the sales professional plays as the single biggest point of differentiation. The Credible Expert provides you, the sales professional, with the second installment of the GO NAKED series, this time with an even more thought-provoking and practical... The selling environment and role of the sales professional have changed. Forever. Gone are the days when the organisation, the produc... |
cena:
107,56 zł |
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