Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less...

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all,...

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance. It further connects marketing and advertising as an important link between organizations and its partners; education as a bridge between developing and developed world economies; and growth as a long-term objective of increasing integration at the regional and global level.
Through a...

Is it possible for people to fall in and out of love?
Meera and Parth meet at the Institute of Hotel Management and fall in love. Their love blossoms with the carefree college activities and life in the hostel as the backdrop. But just when their love is at its pinnacle, Parth distances himself from Meera. Does love turn a trifle one-sided or does he find it difficult to deal with commitment?
Meera goes through hell, as she strives to forget and forgive Parth for having jilted her. To her utter surprise, nine years later, Parth comes back into her life, and the magic of their love...