Start Right in E-Business: A Step-By-Step Guide to Successful E-Business Implementation

ISBN-13: 9781138418790 / Angielski / Twarda / 2017

Bennet Lientz

Opis

E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. This title helps you to: implement e-business in 13 specific actions; motivate employees to participate in e-business; achieve flexible business processes; and, deal with technical, vendor, and other e-business issues.

Spis treści

Part 1 Get Started in E-Business; Chapter 1 Introduction; Chapter 2 Your E-Business Implementation Roadmap; Part 2 Collect Information on the Business Processes and Technology; Chapter 3 Action 1: Understand Your Business; Chapter 4 Action 2: Select the Activities for E-Business; Chapter 5 Action 3: Assess E-Business Trends and Competition; Chapter 6 Action 4: Set Your Technology Direction for E-Business; Chapter 7 Action 5: Collect Information for E-Business; Part 3 Define How E-Business will Work for You; Chapter 8 Action 6: Analyze Information for E-Business; Chapter 9 Action 7: Define Your New E-Business Transactions and Workflow; Part 4 Prepare for Your E-Business Implementation; Chapter 10 Action 8: Define and Measure E-Business Success; Chapter 11 Action 9: Develop Your E-Business Implementation Strategy; Chapter 12 Action 10: Perform Your E-Business Marketing Activities; Part 5 Implement Your E-Business; Chapter 13 Action 11: Plan Your E-Business Implementation; Chapter 14 Action 12: Execute Your E-Business Implementation; Chapter 15 Action 13: Follow Up after Your E-Business Implementation; Part 6 Address E-Business Issues; Chapter 16 E-Business Implementation and Operations Outsourcing; Chapter 17 Address Specific E-Business Implementation Issues;

O autorze

Bennet P. Lientz