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Doing Business with South Korea: A Handbook for Executives in the Public and Private Sectors
ISBN: 9780899305097 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With Korea already on its way to becoming the next major front in world trade and international commerce--it is now the United States' seventh largest bilateral trading partner--American firms that realize the potential opportunities of establishing an early presence there stand to realize substantial profits. This pioneering book is the first to provide a step-by-step guide to establishing an active export operation in Korea. Writing for both business executives who want to expand their export operations and professionals who study and analyze international trade, the author offers a... With Korea already on its way to becoming the next major front in world trade and international commerce--it is now the United States' seventh larg... |
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382,20 zł |
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U.S. Business and Today's Germany: A Guide for Corporate Executives and Attorneys
ISBN: 9780899308395 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. U.S. firms doing business in Germany are succeeding far better than usually reported. Indeed, 14 of the top 1,700 American companies with direct investment in Germany placed among the top 100 German industrial firms in sales in 1994, a fact that made big news in Germany but was never mentioned in the U.S. press. Here now, in one succinct, readable volume, is all of the vital information that American companies, and companies elsewhere, will need to enter and succeed in this lucrative German market. Certainly there are drawbacks, but attorneys James A. Hart and Dieter Schultze-Zeu make... U.S. firms doing business in Germany are succeeding far better than usually reported. Indeed, 14 of the top 1,700 American companies with direct in... |
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382,20 zł |
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Gaining Momentum: Managing the Diffusion of Innovations
ISBN: 9781848163546 / Angielski / Twarda / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of...
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful...
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cena:
726,18 zł |
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Principles of International Marketing
ISBN: 9780631192510 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially...
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174,67 zł |
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Places: Identity, Image and Reputation
ISBN: 9780230239777 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that...
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269,23 zł |
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Managing Customer Value: One Stage at a Time
ISBN: 9789812838278 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is written for students as well as employees of organizations who have some previous exposure to principles of marketing. Its main objectives are to introduce the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics. In doing so, the book offers an alternative perspective to the general practice of marketing products to consumers. Instead...
This book is written for students as well as employees of organizations who have some previous exposure to principles of marketing. Its main objective...
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280,10 zł |
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The Future of Global Business: A Reader
ISBN: 9780415800938 / Angielski / Twarda / 752 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth. In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and ... |
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518,65 zł |
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Marketing and Management Sciences - Proceedings of the International Conference on Icmms 2008
ISBN: 9781848165090 / Angielski / Twarda / 640 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to...
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 200...
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cena:
980,34 zł |
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Remarkable Customer Service ... and Disservice: Case Studies and Discussions to Increase Your Customers' Delight
ISBN: 9781930039285 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Can Your Team Improve Your Customer's Delight? We like to think our staff are just as good when we aren't around as when we are. But not all of them are. Some are doing downright stupid things to your customers. And driving them away. How do you know what they're doing? You can't always know. But you can regularly reinforce what you want them to do. Not by lecturing at them, nagging and scolding. But by presenting scenarios and discussing them, either as a group or individually. Remarkable Customer Service ... and Disservice is designed to be a tool for growth -- for you, individual staff...
Can Your Team Improve Your Customer's Delight? We like to think our staff are just as good when we aren't around as when we are. But not all of them a...
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73,21 zł |
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Marketing Aspects of International Business
ISBN: 9780898381368 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this...
The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of li...
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cena:
384,63 zł |
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Essentials of International Marketing
ISBN: 9780765624758 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively...
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily cove...
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305,98 zł |
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Global Advertising, Attitudes, and Audiences
ISBN: 9780415875974 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and... Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. Th... |
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855,86 zł |
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Building Brands in Asia: From the Inside Out
ISBN: 9780415549837 / Angielski / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the... In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but a... |
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855,86 zł |
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Building Brands in Asia: From the Inside Out
ISBN: 9780415549844 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the... In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but a... |
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228,18 zł |
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Benefits of a law firm's website.
ISBN: 9783898215541 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Internet is playing an increasing role in our everyday private and business lives. New opportunities are arising all the time and many organisations have already set up websites allocating substantial budgets each year to keep them up and running.§This observation also holds true for the legal sector. The majority of international law firms and many national and regional ones have their own websites. However, so far the legal sector has only spent little on marketing and their web presence.§And although this is beginning to change, many law firms are still not taking full advantage of...
The Internet is playing an increasing role in our everyday private and business lives. New opportunities are arising all the time and many organisatio...
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170,33 zł |
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Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe
ISBN: 9780415882750 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of transitional societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their...
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity m...
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cena:
752,12 zł |
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The Savvy Client's Guide to Translation Agencies: How to Find the Right Translation Agency the First Time
ISBN: 9780979647543 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Go global with confidence Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clear. But how do you select the right agency? This book will help. You'll learn what questions to ask. You'll learn how to read between the lines of a price quote. And you'll have a short list of translation agencies from which to begin your selection process. This guide will take the mystery -- and the pain -- out of selecting and managing a translation agency. Translating the translation industry Selecting a translation agency should be... Go global with confidence Your translation agency is your voice to the world. Select the right agency, and the world will hear you loud and clea... |
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92,73 zł |
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Das touristische Potential Hamburgs f�r chinesische Europa-Reisende. Eine Bestandsanalyse mit konkreten Ver�nderungsvorschl�gen
ISBN: 9783898217804 / Niemiecki / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Lange Zeit war es nur wenigen Einwohnern der Volksrepublik China vorbehalten, auerhalb des eigenen Landes zu verreisen. Die Lockerung der Reisebestimmungen und das Heranwachsen einer wohlhabenden Mittelschicht, ausgelst durch das Wirtschaftswachstum in China, fhrten einen Wandel herbei, so dass die Bevlkerung Chinas heute ein groes Potential fr die Tourismusindustrie darstellt. Europa ist dabei eines der beliebtesten Ziele fr Fern reisen. Der Service whrend der Reise ist fr die Bedrfnisse chinesischer Europa-Touristen allerdings bislang in den wenigsten Fllen zufriedenstellend, und die...
Lange Zeit war es nur wenigen Einwohnern der Volksrepublik China vorbehalten, auerhalb des eigenen Landes zu verreisen. Die Lockerung der Reisebestimm...
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126,21 zł |
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Kommunikationspolitik im 21. Jahrhundert.
ISBN: 9783838201924 / Niemiecki / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die immer stärker wachsende Informationsflut trifft auf begrenzte Aufnahme- und Verarbeitungskapazitäten der Konsumenten. Werbetreibende Unternehmen und ihre Agenturen müssen ihre Botschaften im 21. Jahrhundert so kommunizieren, dass der Konsument sie trotz seiner zunehmenden Abwehrhaltung wahrnimmt und goutiert. Kreative Werber suchen dabei nach immer neuen Wegen, um das knappe Gut Aufmerksamkeit auf ihre Botschaften zu lenken. §Der von Carsten Rennhak herausgegebene Sammelband richtet sich an Studierende und Wissenschaftler aller Fachrichtungen, die sich mit moderner...
Die immer stärker wachsende Informationsflut trifft auf begrenzte Aufnahme- und Verarbeitungskapazitäten der Konsumenten. Werbetreibende Unternehmen...
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cena:
151,55 zł |
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Reconnecting Marketing to Markets
ISBN: 9780199578078 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse... The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applic...
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cena:
281,48 zł |
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