Kategoria BISAC: Business & Economics >> International - Marketing

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the...

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.
The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of...

Small-and medium-sized manufacturing firms are commonly acknowledged to be the driving force in economic development. Oftentimes, the most crucial decision affecting their future growth is whether to expand into foreign markets, a decision that is inextricably linked to the method of market entry. "Managing Export Entry and Expansion" brings together prominent researchers representing ten countries to examine the most important issues related to how and why firms expand overseas. Presenting empirical studies conducted in the 1980's a time of sharp change in international trade, the...

This is a how-to' sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for export potential, ' methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade associations and local elected officials.

"Business Information Alert"

What business knowledge is needed to get ahead in export marketing? What factors should be considered before entering the export marketing field? How can export marketing managers maximize sales while...

This new book fills a gap in the collection of published materials in export marketing. . . . Throughout the book the author raises important questions that exporters need to answer in formulating strategies. The chapters on identifying export markets provide practical approaches on the formulation of such strategies, starting with an analysis of trade data. . . . On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export...

Intended for executives in small- to medium-sized companies just beginning to contemplate an export program, this book tells when and how to export and takes the reader through documentation, product servicing, advertising, distribution agreements, patents, trademarks, political risks, and foreign trade shows. The book also offers solutions to such problems as getting paid in a timely fashion, hiring an export staff, marketing to different cultures, overcoming language difficulties, protecting patents and trademarks, and minimizing exposure to terrorism. "Management Review"

Robert Weber...