Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.
Fully updated, this book includes topical case studies, examples of...
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. Howev...
This study looks afresh at the assumption that those in the Scottish parliament who voted for the union of 1707 sold their country. The world of Scottish politics after the union is then explored from the perspective of the people at the top of the ruling elite. It is the world of the squadrone, Argyll, Ilay, Bute and Dundas, where there was little civic virtue. Much is learned by looking at the century as a whole in describing their struggles, their motives and ideas, their place within the politics of Great Britain and the challenges to their complacency.
This study looks afresh at the assumption that those in the Scottish parliament who voted for the union of 1707 sold their country. The world of Scott...
