This is a how-to' sourcebook to establishing and managing an export marketing business. The authors include details for getting started, analyzing products for export potential, ' methods of generating sales leads, and other points of interest. The book is geared towards marketing managers, entrepreneurs, and trade associations and local elected officials.

"Business Information Alert"

What business knowledge is needed to get ahead in export marketing? What factors should be considered before entering the export marketing field? How can export marketing managers maximize sales while...