This study is a rich and readable collection of memoirs, some short, some extensive, of those who worked at Granada during the first 30 years of its existence. It captures a climate of creative activity unique in the history of broadcasting, now referred to as the Golden Years of British television. Lords Birt and Macdonald; Sir Denis Forman; Michael Parkinson; Michael Apted; Stan Barstow; Nick Elliot; Victoria Wood; Kenith Trodd; Jack Rosenthal; Anna Ford; Chris Kelly; and Alan Plater are just a few of the many well-known contributors who were responsible for creating the foundations on...
This study is a rich and readable collection of memoirs, some short, some extensive, of those who worked at Granada during the first 30 years of its e...
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse...
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applic...
