The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse...

This book unites research in philosophy and cognitive science with cultural history to reexamine memory in early modern religious practices. Offering an ecological approach to memory and culture, it argues that models derived from Extended Mind and Distributed Cognition can bridge the gap between individual and social models of memory.

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this gap by asking how is marketing theory performative? How does marketing theory shape action? Who uses it in practice and to what effects? The individual contributions in this book look at how marketing theories are used in practice and what this means for our understanding of the practicing theorising landscape of marketing.

The book begins by considering what performativity is and how this concept is...