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International Place Branding Yearbook 2011: Managing Reputational Risk
ISBN: 9780230279537 / Angielski / Twarda / 213 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.
The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies a...
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cena:
153,83 zł |
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Voice: How to Share Your Message, Your Products and Your Business with the World
ISBN: 9780982842416 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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68,59 zł |
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Ready, Aim, Influence! Join Forces, Expand Resources, Transform Your World
ISBN: 9780983737957 / Angielski / Miękka / 326 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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114,25 zł |
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Global E-Commerce: Impacts of National Environment and Policy
ISBN: 9781107403468 / Angielski / Miękka / 468 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the...
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet...
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cena:
269,59 zł |
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Strategic Global Marketing
ISBN: 9780789020161 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in... Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strat... |
cena:
700,25 zł |
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Marketing Management in Asia.
ISBN: 9780415523172 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world's largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of...
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries....
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cena:
752,12 zł |
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International Marketing
ISBN: 9781452226354 / Angielski / Twarda / 583 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each...
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the intern...
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cena:
649,74 zł |
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Handbook of Research in International Marketing
ISBN: 9781840649468 / Angielski / Twarda / 520 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presenting the challenges and opportunitites ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights into the revitalization of the field. well as theoretical explorations of how it should function. Some of the papers break through the bounds of traditional disciplines and methodologies to borrow whatever tools and concepts are needed for a particular inquiry....
Presenting the challenges and opportunitites ahead, the contributors to this volume critically examine the current status and future direction of rese...
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cena:
1059,24 zł |
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CHINA Understanding & Dealing with the Chinese Way of Doing Business!: Coping with the New "Central Kingdom"
ISBN: 9781470125837 / Angielski / Miękka / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. China has emerged on the world scene as a major economic and political force that appears destined to surpass the United States-a portent of the future that goes well beyond anything the U.S. has faced before. The business practices of today's China are a mixture of traditional values and customs combined with Western concepts and practices that, despite bumps in the highway, are propelling the country forward at warp speed. This book addresses both the traditional and modern-day aspects of how business is done in China, and offers valuable insights in how to deal with them effectively. It...
China has emerged on the world scene as a major economic and political force that appears destined to surpass the United States-a portent of the futur...
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cena:
68,40 zł |
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Transcultural Marketing for Incremental and Radical Innovation
ISBN: 9781466647497 / Angielski / Twarda / 588 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and...
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing pr...
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cena:
1072,17 zł |
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Understanding the Global Market: Navigating the International Business Environment
ISBN: 9781440803017 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets. A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as... The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The access... |
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218,40 zł |
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Strategies for International Industrial Marketing : The Management of Customer Relationships in European Industrial Markets
ISBN: 9780415658126 / Angielski / Twarda / 310 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study considers the key strategic issues of the management of customer relationships in international industrial marketing, based on extensive original research by the International Marketing and Purchase Group. It reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing, based on extensive or...
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cena:
752,12 zł |
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Marketing Programme and Process Standardisation: An Empirical Investigation of Marketing Standardisation and Its Contingency Factors in the Us Market
ISBN: 9783631607824 / Angielski / Twarda / 199 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was chosen on the basis of research indicating that studies on German firms operating in the US market are rare. Their experiences can provide useful insights as to how companies in this large market can successfully operate. Therefore, the main objective of this research is to examine the degree of marketing standardisation which the studied firms employed in the US market, and to identify the...
This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German...
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cena:
363,92 zł |
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No Cash? No Problem!: Learn How to Get Everything You Want in Business and Life, Without Using Cash
ISBN: 9781614483618 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Can this really be true? Can you really get what you want in life without using cash? The answer is yes, and it is done every day. In this ground-breaking book you will learn how governments, businesses, and even individuals have all been using the ancient practice of Barter to their benefit for centuries. Barter today is no longer about a Farmer trading chickens for a Doctors time. It has evolved into a highly sophisticated financial instrument.
Although the book is about barter trade it will stretch your mind and stimulate your imagination more than you ever thought was possible, and... Can this really be true? Can you really get what you want in life without using cash? The answer is yes, and it is done every day. In this ground-brea...
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cena:
82,57 zł |
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Export -- Import -- Spedition
ISBN: 9783409366359 / Niemiecki / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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179,56 zł |
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Wechselkurssicherungsstrategien Exportorientierter Unternehmen: Effizienzmessung Von Regelgebundenen Selektionsentscheidungen
ISBN: 9783631634110 / Niemiecki / Miękka / 326 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diese Arbeit entwickelt eine Entscheidungshilfe fur die Auswahl von regelgebundenen, selektiven Wechselkurssicherungsstrategien auf Unternehmensebene. Neben einer Auseinandersetzung mit den Grundlagen der betrieblichen Sicherungsgeschafte, des Corporate Hedgings, folgt die allgemeine Analyse der Relevanz der Wechselkursproblematik im Lichte der Betriebswirtschaftslehre des Aussenhandels. Ein weiterer Teilbereich wird der modernen Internationalen Portfoliotheorie entlehnt und widmet sich der Systematik regelgebundener selektiver Absicherungsstrategien. Anschliessend werden die vorgestellten...
Diese Arbeit entwickelt eine Entscheidungshilfe fur die Auswahl von regelgebundenen, selektiven Wechselkurssicherungsstrategien auf Unternehmensebene....
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cena:
442,48 zł |
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Managing and Marketing Tourist Destinations : Strategies to Gain a Competitive Edge
ISBN: 9780415811484 / Angielski / Miękka / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the...
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destin...
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cena:
248,92 zł |
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
ISBN: 9780984875610 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global...
A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. T...
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cena:
86,70 zł |
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Globalization of Consumer Markets: Structures and Strategies
ISBN: 9781138991941 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
248,92 zł |
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Essentials of International Marketing
ISBN: 9781138140530 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively...
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily cove...
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cena:
700,25 zł |
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