Explore Internet marketing from cross-cultural and cross-national perspectives
This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers? purchasing decisions.
Internet Applications in Euromarketing considers the effectiveness of combining Web advertising with...

Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in...

Explore new international economic and business trends and how your firm can benefit from them! Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Full of current facts and data, this informative book explores how government policies shape a country's strategies for global competitiveness. The book also discusses motives of internationalization, approaches to market...

With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and opportunities. For professors of business and Japanese studies, as well as managers of firms throughout the world, this book analyzes new and innovative networks through case examples from the Japanese automobile, chemical, and electronics industries. Strategic Networks offers you insight into the management of these company partnerships and how they work to increase the competitiveness of...

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export...

For the first time, here is the complete history of the International Finance Corporation (IFC). In the fifty years since the end of World War II, the world of development finance has grown rapidly. One of the many financial institutions which cropped up to help war-torn countries with their reconstruction was the IFC. International Business Expansion Into Less-Developed Countries examines the success of the IFC in its wide variety of public sector development activities. Covering thirty-five years of IFC operations, the book thoroughly evaluates the formulation of the concept of the IFC and...

Understand the Asian consumer’s demands and effective marketing strategies!

The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand...

Do you understand what it takes to conduct business successfully in the new Russia?

The large-scale market reforms that revolutionized Russian business are now nearly a decade old. In this period, as editor Andrei Kuznetsov puts it, ”The Russian economy has acquired some intriguing characteristics that affect any firm or person wishing to do business in Russia. Most noticeable of them are the spread of barter transactions, a low level of investment activities, labor hoarding, and the importance of networks and unorthodox forms of corporate governance.”

Russian...