The Consumer . . . or Else! : Consumer-Centric Business Paradigms

ISBN-13: 9780789015693 / Angielski / Miękka / 2003 / 190 str.

Erdener Kaynak;Donald F Dufek;Camille P Schuster

Opis

Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

Spis treści

• Foreword
• Preface
• Acknowledgments
• Section I: Rationale
• Chapter 1. What’s Going On?
• Factors Shaping Today’s Marketplace
• What’s Wrong with the Old Paradigm?
• Chapter 2. Changing Consumers
• Demassification
• Consumer Value Equation
• Paradigm Shift
• Chapter 3. Global Environment
• Is Standardization Inevitable? It Depends
• Adaptation
• Section II: Elements of the Consumer-Centric Business Paradigm
• Chapter 4. Suppliers (Suppliers, Producers, Manufacturers)
• Mission and Strategy
• Collaboration
• Consumer and Marketplace Knowledge
• Chapter 5. Distributors (Retailers, Wholesalers, Distributors)
• A New Business Paradigm
• Mission and Strategy
• Collaboration
• Consumer and Marketplace Knowledge
• Chapter 6. Intermediaries (Brokers, Agents)
• Evaluation
• Shopping Experience
• Industry Exchanges
• New Forms
• Section III: Collaborative Business Processes
• Chapter 7. Technology
• Hardware
• Core Technologies and Standards
• Business Applications
• Chapter 8. International Business Processes
• Structure
• Tasks
• People
• Information
• Decision Making
• Rewards
• Chapter 9. Collaboration
• Customer Relationship Management
• Process of Collaboration
• Barriers and Benefits
• Summary
• Section IV: Real World Applications
• Chapter 10. Success Stories
• Rite Aid
• Southwest Airlines
• Starbucks
• Golden Cat
• Snap-On
• Dorothy Lane
• Giant Eagle and Hubert Co.
• National Semiconductor
• EATZI’s
• Siemens
• Tesco
• Otis Elevator
• Chapter 11. Frequently Asked Questions
• Index
• Reference Notes Included

O autorze

Donald F Dufek, Camille P Schuster