This coloring and activity book for children explores the historic Nez Perce National Historic Trail which winds through Oregon, Idaho, Montana, and Wyoming. The Nez Perce, or Nimiipoo, are the native people who lived in an area of the interior Northwest stretching from the Bitterroot Mountains in the east, to the Blue Mountains in the west. Using matching games, puzzles, and other activities, Along the Nez Perce Trail introduces young people to the natural world through the language and concepts of the Nimiipoo.

A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global...