Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Bank, Borse, Versicherung, Note: 1,3, Hochschule fur Technik, Wirtschaft und Kultur Leipzig (Wirtschaftswissenschaften), Veranstaltung: Wissenschaftliches arbeiten, Sprache: Deutsch, Abstract: Seit Jahrzenten fusionieren Banken weltweit miteinander und der Trend ist bis heute ungebrochen. Zum Teil resultiert dieser Trend aus dem Wesen der Globalisierung. Doch besonders tragt die Informations- und Kommunikationstechnologie dazu bei. Dank ihr entfallen geographische Grenzen und machen Bankmarktstrukturen zuganglich. Damit Unternehmen dem...

This study aims at contributing to the international marketing debate by investigating the issue of standardisation based on the experiences of German firms operating in the US market. The sample was chosen on the basis of research indicating that studies on German firms operating in the US market are rare. Their experiences can provide useful insights as to how companies in this large market can successfully operate. Therefore, the main objective of this research is to examine the degree of marketing standardisation which the studied firms employed in the US market, and to identify the...

This volume brings together the latest results and discussions from research carried out in the eastern Fertile Crescent, the so-called ‘hilly flanks’, and adjacent regions, as well as providing key historical perspectives on earlier fieldwork in the region.

This volume brings together the latest results and discussions from research carried out in the eastern Fertile Crescent, the so-called ‘hilly flanks’, and adjacent regions, as well as providing key historical perspectives on earlier fieldwork in the region.