This text provides a synthesis of the debates surrounding the two different concepts of organizational learning and the learning organization. The contributors explore the links between the two fields of enquiry and develop an integrated framework of concepts and theories.
This text provides a synthesis of the debates surrounding the two different concepts of organizational learning and the learning organization. The con...
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse...
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applic...
