Places: Identity, Image and Reputation

ISBN-13: 9780230239777 / Angielski / Twarda / 2009 / 180 str.

Simon Anholt

Opis

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Spis treści

Introduction Some Important Distinctions in Place Branding Nation Brand as Context and Reputation Is Place Branding a Capitalist Tool? Why Brand? Some Practical Considerations for Nation Branding When Place Images Change Public Diplomacy and Place Branding: Where's the Link? 'Brand Europe' – Where Next? Public Sector, Private Sector Place Branding: Is it marketing, or isn't it? More on Brands. 'Nation Branding' in Asia Place Branding: Cause or Effect? Should Place Brands be Simple?

O autorze

SIMON ANHOLT is the leading authority on managing and measuring national identity and reputation, and the creator of the field of nation and place branding. He is a member of the UK Foreign Office's Public Diplomacy Board, and has advised the governments of some 30 other countries from Chile to Botswana, Korea to Jamaica, and Bhutan to the Faroe Islands. He is Founding Editor of the quarterly journal, Place Branding and Public Diplomacy, and author of Another One Bites The Grass, Brand New Justice, Brand America and Competitive Identity – The New Brand Management for Nations, Cities and Regions. He publishes two major annual surveys, the Anholt Nation Brands Index and City Brands Index. For further information, please see www.simonanholt.com.