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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> International - Marketing

ilość książek w kategorii: 804

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 Relationships and Networks in International Markets H. G. Gemunden T. Ritter A. Wlater 9780080430638 Pergamon
Relationships and Networks in International Markets

ISBN: 9780080430638 / Angielski / Twarda / 480 str.

ISBN: 9780080430638/Angielski/Twarda/480 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
H. G. Gemunden; T. Ritter; A. Wlater
Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, relationship marketing has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.
Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network ...
cena: 1132,86 zł

 Network Dynamics in International Marketing P. Naude P. W. Turnbull Naude Pete 9780080433585 Elsevier Science
Network Dynamics in International Marketing

ISBN: 9780080433585 / Angielski / Twarda / 342 str.

ISBN: 9780080433585/Angielski/Twarda/342 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
P. Naude; P. W. Turnbull; Naude Peter Naude
This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current "fashionable" interest in relationship marketing. The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contains contributions which will be of interest to all those undertaking research in the area of business-to-business marketing. Part three, containing contributions with a strategic orientation, aims to...
This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers wi...
cena: 1132,86 zł

 Capital Markets and Corporate Governance in Japan, Germany and the United States : Organizational Response to Market Inefficiencies Helmut M. Dietle Helmut M. Dietl 9780415171885 Routledge
Capital Markets and Corporate Governance in Japan, Germany and the United States : Organizational Response to Market Inefficiencies

ISBN: 9780415171885 / Angielski / Twarda / 212 str.

ISBN: 9780415171885/Angielski/Twarda/212 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Helmut M. Dietle; Helmut M. Dietl
Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan than in the United States? What are the advantages and disadvantages of each system?
Capital Markets and Corporate Governance in Japan, Germany and the United States answers these and related questions. Helmut Dietl explains capital market intermediation, holding companies, multidivisional organizations, financial keiretsu, and LBO associations as organizational responses to capital market inefficiencies. Country-specific responses...
Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan t...
cena: 695,06 zł

 Brands : The Logos of the Global Economy Celia Lury 9780415251822 Routledge
Brands : The Logos of the Global Economy

ISBN: 9780415251822 / Angielski / Twarda / 208 str.

ISBN: 9780415251822/Angielski/Twarda/208 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Celia Lury
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand
Illustrated with many examples, the book argues that brands:
* mediate the supply and demand of products and services in a global economy
* frame the activities of the market by functioning as an...
Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, t...
cena: 695,06 zł

 Global Account Management : Creating Value Hubert D. Hennessey H. David Hennessey Jean-Pierre Jeannet 9780470848920 John Wiley & Sons
Global Account Management : Creating Value

ISBN: 9780470848920 / Angielski / Twarda / 272 str.

ISBN: 9780470848920/Angielski/Twarda/272 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Hubert D. Hennessey; H. David Hennessey; Jean-Pierre Jeannet
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response...
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on t...
cena: 217,75 zł

 International Marketing : Consuming Globally, Thinking Locally Andrew McAuley 9780471897446 John Wiley & Sons
International Marketing : Consuming Globally, Thinking Locally

ISBN: 9780471897446 / Angielski / Miękka / 320 str.

ISBN: 9780471897446/Angielski/Miękka/320 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Andrew McAuley
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions,...
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international m...
cena: 243,08 zł

 Global e-commerce : Impacts of National Environment and Policy Kenneth L. Kraemer Jason Dedrick Nigel P. Melville 9780521848220 Cambridge University Press
Global e-commerce : Impacts of National Environment and Policy

ISBN: 9780521848220 / Angielski / Twarda / 468 str.

ISBN: 9780521848220/Angielski/Twarda/468 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Kenneth L. Kraemer; Jason Dedrick; Nigel P. Melville
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the...
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet...
cena: 523,92 zł

 A Practical Guide to French Business Jon P. Alston Melanie Hawthorne 9780595264629 Writers Club Press
A Practical Guide to French Business

ISBN: 9780595264629 / Angielski / Miękka / 196 str.

ISBN: 9780595264629/Angielski/Miękka/196 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jon P. Alston; Melanie Hawthorne
cena: 81,61 zł

 Principles of International Physical Distribution Jim Sherlock 9780631191698 Blackwell Business
Principles of International Physical Distribution

ISBN: 9780631191698 / Angielski / Miękka / 352 str.

ISBN: 9780631191698/Angielski/Miękka/352 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jim Sherlock
This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
cena: 151,90 zł

 The Handbook of International Marketing Communications Sylvester Monye 9780631200918 Blackwell Publishers
The Handbook of International Marketing Communications

ISBN: 9780631200918 / Angielski / Miękka / 312 str.

ISBN: 9780631200918/Angielski/Miękka/312 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Sylvester Monye
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
cena: 162,04 zł

 Global Account Management : a complete Action Kit of Tools and Techniques for Managing Key global Customers Peter Cheverton 9780749452278 Kogan Page
Global Account Management : a complete Action Kit of Tools and Techniques for Managing Key global Customers

ISBN: 9780749452278 / Angielski / Miękka / 256 str.

ISBN: 9780749452278/Angielski/Miękka/256 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Peter Cheverton
Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. Peter Cheverton highlights the difference between an international company operating in different markets and one that can be considered truly global. He explains that company directors need to understand whether a client has consistent needs across different countries, possesses a global...
Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisi...
cena: 243,41 zł

 Internal Marketing Pervaiz K. Ahmed Mohammed Rafiq Ahmed 9780750648387 Butterworth-Heinemann
Internal Marketing

ISBN: 9780750648387 / Angielski / Miękka / 320 str.

ISBN: 9780750648387/Angielski/Miękka/320 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Pervaiz K. Ahmed; Mohammed Rafiq;Ahmed
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up...
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and p...
cena: 251,23 zł

 International Retail Marketing Grete Birtwistle Margaret Bruce Christopher M. Moore 9780750657488 Butterworth-Heinemann
International Retail Marketing

ISBN: 9780750657488 / Angielski / Miękka / 280 str.

ISBN: 9780750657488/Angielski/Miękka/280 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Grete Birtwistle; Margaret Bruce; Christopher M. Moore
This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors.
This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting exa...
cena: 261,93 zł

 Advances in International Marketing Koed Madsen Tag Tage K. Madsen 9780762301645 JAI Press
Advances in International Marketing

ISBN: 9780762301645 / Angielski / Twarda / 218 str.

ISBN: 9780762301645/Angielski/Twarda/218 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Koed Madsen Tage Koed Madsen; Tage K. Madsen
This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
cena: 483,96 zł

 International Marketing and Purchasing : From Marketing-mix to Relationships and Networks Ghauri                                   S. Tamer Cavusgil P. N. Ghauri 9780762303182 JAI Press
International Marketing and Purchasing : From Marketing-mix to Relationships and Networks

ISBN: 9780762303182 / Angielski / Twarda / 356 str.

ISBN: 9780762303182/Angielski/Twarda/356 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ghauri; Prof S. Tamer Cavusgil; P. N. Ghauri
Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting.This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of inte...
cena: 1234,71 zł

 Globalization, the Multinational Firm, and Emerging Economies Yaprak                                   Attila Yaprak Hulya Tutek 9780762306695 JAI Press
Globalization, the Multinational Firm, and Emerging Economies

ISBN: 9780762306695 / Angielski / Twarda / 412 str.

ISBN: 9780762306695/Angielski/Twarda/412 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Yaprak; Attila Yaprak; Hulya Tutek
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
cena: 1253,79 zł

 Reassessing the Internationalization of the Firm C. N. Axinn Catherine N. Axinn Paul Matthyssens 9780762307951 JAI Press
Reassessing the Internationalization of the Firm

ISBN: 9780762307951 / Angielski / Twarda / 288 str.

ISBN: 9780762307951/Angielski/Twarda/288 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
C. N. Axinn; Catherine N. Axinn; Paul Matthyssens
Reassessing the Internationalization of the Firm.
Reassessing the Internationalization of the Firm.
cena: 1202,88 zł

 Reviving Traditions in Research on International Market Entry Po Li T. Li S. T. Cavusgil 9780762310449 JAI Press
Reviving Traditions in Research on International Market Entry

ISBN: 9780762310449 / Angielski / Twarda / 176 str.

ISBN: 9780762310449/Angielski/Twarda/176 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Po Li; T. Li; S. T. Cavusgil
The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.
The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to t...
cena: 1164,68 zł

 Transcultural Management : A New Approach for Global Organizations Atusushi Funakawa Atsushi Funakawa Funakawa 9780787903237 Jossey-Bass
Transcultural Management : A New Approach for Global Organizations

ISBN: 9780787903237 / Angielski / Twarda / 256 str.

ISBN: 9780787903237/Angielski/Twarda/256 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Atusushi Funakawa; Atsushi Funakawa;Funakawa
A framework for transforming business cultural clashes into cultural synergy.

As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business people are directly involved in cross-cultural business situations.

Atsushi Funakawa, a native of Japan who has studied and worked extensively in both the U.S. and Japan, outlines his innovative model for managing people across cultures. This comprehensive guide shows how the two cultures have very different...
A framework for transforming business cultural clashes into cultural synergy.

As the global economy continues to expand, the need for cro...
cena: 253,26 zł

 Entry Strategies for International Markets Franklin R. Root 9780787945718 Jossey-Bass
Entry Strategies for International Markets

ISBN: 9780787945718 / Angielski / Miękka / 288 str.

ISBN: 9780787945718/Angielski/Miękka/288 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Franklin R. Root
Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets....
Sage Advice on Going Global

Root's perspective is extremely insightful, and clearly the work of one who knows his topics from pers...
cena: 215,27 zł

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