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Relationships and Networks in International Markets
ISBN: 9780080430638 / Angielski / Twarda / 480 str. Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, relationship marketing has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.
Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network ...
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cena:
964,96 zł |
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Network Dynamics in International Marketing
ISBN: 9780080433585 / Angielski / Twarda / 342 str. This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current "fashionable" interest in relationship marketing. The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contains contributions which will be of interest to all those undertaking research in the area of business-to-business marketing. Part three, containing contributions with a strategic orientation, aims to...
This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers wi...
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cena:
971,01 zł |
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Capital Markets and Corporate Governance in Japan, Germany and the United States: Organizational Response to Market Inefficiencies
ISBN: 9780415171885 / Angielski / Twarda / 212 str. Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan than in the United States? What are the advantages and disadvantages of each system?
Capital Markets and Corporate Governance in Japan, Germany and the United States answers these and related questions. Helmut Dietl explains capital market intermediation, holding companies, multidivisional organizations, financial keiretsu, and LBO associations as organizational responses to capital market inefficiencies. Country-specific responses... Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan t...
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cena:
581,60 zł |
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Brands
ISBN: 9780415251822 / Angielski / Twarda / 208 str. Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an... Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, t... |
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cena:
581,60 zł |
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Global Account Management: Creating Value
ISBN: 9780470848920 / Angielski / Twarda / 272 str. If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response...
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on t...
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cena:
205,97 zł |
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International Marketing: Consuming Globally, Thinking Locally
ISBN: 9780471897446 / Angielski / Miękka / 336 str. International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions,...
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international m...
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cena:
229,93 zł |
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Global E-Commerce
ISBN: 9780521848220 / Angielski / Twarda / 468 str. Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the...
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet...
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cena:
705,32 zł |
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A Practical Guide to French Business
ISBN: 9780595264629 / Angielski / Miękka / 196 str. |
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cena:
87,92 zł |
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Principles of International Physical Distribution
ISBN: 9780631191698 / Angielski / Miękka / 352 str. This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
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cena:
143,68 zł |
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The Handbook of International Marketing Communications
ISBN: 9780631200918 / Angielski / Miękka / 312 str. This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
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cena:
367,96 zł |
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Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
ISBN: 9780749452278 / Angielski / Miękka / 242 str. Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. Peter Cheverton highlights the difference between an international company operating in different markets and one that can be considered truly global. He explains that company directors need to understand whether a client has consistent needs across different countries, possesses a global...
Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisi...
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cena:
151,58 zł |
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Internal Marketing: Tools and Concepts for Customer-Focused Management
ISBN: 9780750648387 / Angielski / Miękka / 299 str. A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up...
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and p...
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cena:
207,30 zł |
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International Retail Marketing
ISBN: 9780750657488 / Angielski / Miękka / 280 str. This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors.
This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting exa...
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cena:
217,41 zł |
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Advances in International Marketing
ISBN: 9780762301645 / Angielski / Twarda / 218 str. This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
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cena:
828,06 zł |
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International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks
ISBN: 9780762303182 / Angielski / Twarda / 356 str. Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting.This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of inte...
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cena:
1060,76 zł |
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Globalization, the Multinational Firm, and Emerging Economies
ISBN: 9780762306695 / Angielski / Twarda / 412 str. Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
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cena:
1078,05 zł |
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Reassessing the Internationalization of the Firm
ISBN: 9780762307951 / Angielski / Twarda / 288 str. Reassessing the Internationalization of the Firm.
Reassessing the Internationalization of the Firm.
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cena:
1037,72 zł |
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Reviving Traditions in Research on International Market Entry
ISBN: 9780762310449 / Angielski / Twarda / 176 str. The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.
The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to t...
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cena:
1003,14 zł |
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Transcultural Management: A New Approach for Global Organizations
ISBN: 9780787903237 / Angielski / Twarda / 256 str. A framework for transforming business cultural clashes into cultural synergy.
As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business people are directly involved in cross-cultural business situations. Atsushi Funakawa, a native of Japan who has studied and worked extensively in both the U.S. and Japan, outlines his innovative model for managing people across cultures. This comprehensive guide shows how the two cultures have very different... A framework for transforming business cultural clashes into cultural synergy.
As the global economy continues to expand, the need for cro... |
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cena:
239,56 zł |
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Entry Strategies for International Markets
ISBN: 9780787945718 / Angielski / Miękka / 288 str. Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets.... Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from pers... |
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cena:
203,63 zł |
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