» książki » Business & Economics - International - Marketing
topmenu
 |
Capital Markets and Corporate Governance in Japan, Germany and the United States: Organizational Response to Market Inefficiencies
ISBN: 9780415171885 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan than in the United States? What are the advantages and disadvantages of each system?
Capital Markets and Corporate Governance in Japan, Germany and the United States answers these and related questions. Helmut Dietl explains capital market intermediation, holding companies, multidivisional organizations, financial keiretsu, and LBO associations as organizational responses to capital market inefficiencies. Country-specific responses... Why did financial keiretsu develop in Japan, but not in Germany and the United States? Why is bank intermediation more dominant in Germany and Japan t...
|
cena:
731,87 zł |
 |
Brands: The Logos of the Global Economy
ISBN: 9780415251822 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an... Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, t... |
cena:
731,87 zł |
 |
Global Account Management: Creating Value
ISBN: 9780470848920 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on the features you have selected in the language you speak, it is the result of a year's collaboration with Xerox that has radically improved the product and decimated costs. It is just one example of the new organizational structures and processes being developed at leading companies to serve the global marketplace. As firms realize that dealing with global customers is not simply an extension of key account management, their most common response...
If you buy a new BMW you may be surprised as much by the owner's manual as by the car itself. Thin, personalized, and containing information only on t...
|
cena:
228,41 zł |
 |
International Marketing: Consuming Globally, Thinking Locally
ISBN: 9780471897446 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions,...
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international m...
|
cena:
270,70 zł |
 |
Global E-Commerce: Impacts of National Environment and Policy
ISBN: 9780521848220 / Angielski / Twarda / 468 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the...
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet...
|
cena:
627,92 zł |
 |
A Practical Guide to French Business
ISBN: 9780595264629 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
70,11 zł |
 |
Principles of International Physical Distribution
ISBN: 9780631191698 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
This is a concise and authoritative guide to all current procedures regarding the movement of goods internationally.
|
cena:
159,34 zł |
 |
The Handbook of International Marketing Communications
ISBN: 9780631200918 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.
|
cena:
169,96 zł |
 |
Internal Marketing: Tools and Concepts for Customer-Focused Management
ISBN: 9780750648387 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up...
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and p...
|
cena:
252,32 zł |
 |
International Retail Marketing
ISBN: 9780750657488 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors.
This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting exa...
|
cena:
262,42 zł |
 |
Globalization, the Multinational Firm, and Emerging Economies
ISBN: 9780762306695 / Angielski / Twarda / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998.
|
cena:
1018,16 zł |
 |
Reassessing the Internationalization of the Firm
ISBN: 9780762307951 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reassessing the Internationalization of the Firm.
Reassessing the Internationalization of the Firm.
|
cena:
976,61 zł |
 |
Transcultural Management: A New Approach for Global Organizations
ISBN: 9780787903237 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A framework for transforming business cultural clashes into cultural synergy.
As the global economy continues to expand, the need for cross-cultural understanding is a key component to business success. In the U.S. and Japan alone, more than two million business people are directly involved in cross-cultural business situations. Atsushi Funakawa, a native of Japan who has studied and worked extensively in both the U.S. and Japan, outlines his innovative model for managing people across cultures. This comprehensive guide shows how the two cultures have very different... A framework for transforming business cultural clashes into cultural synergy.
As the global economy continues to expand, the need for cro... |
cena:
265,65 zł |
 |
Entry Strategies for International Markets
ISBN: 9780787945718 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets.... Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from pers... |
cena:
225,80 zł |
 |
Leveraging Japan: Marketing to the New Asia
ISBN: 9780787946630 / Angielski / Twarda / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the...
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit thi...
|
cena:
175,77 zł |
 |
Handbook of Cross-Cultural Marketing
ISBN: 9780789001542 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures.Designed to assist both American and foreign companies, Handbook of...
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's l...
|
cena:
681,40 zł |
 |
Global Alliances in Tourism and Hospitality Management
ISBN: 9780789008183 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this...
Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterpris...
|
cena:
262,42 zł |
 |
Global Marketing Co-Operation and Networks
ISBN: 9780789013026 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explains how and why former competitors are now joining forces and provides a framework for understanding changes in global business. Features both empirical research and conceptual studies, examining the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. Some topics discussed are the global reach of symbiotic
Explains how and why former competitors are now joining forces and provides a framework for understanding changes in global business. Features both em...
|
cena:
201,84 zł |
 |
Global Marketing Co-Operation and Networks
ISBN: 9780789013033 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn how to compete in international markets The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing. Global Marketing Co-Operation and Networks features both empirical research and...
Learn how to compete in international markets The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why...
|
cena:
136,23 zł |
 |
Market Entry and Operational Decision Making in East-West Business Relationships
ISBN: 9780789035431 / Angielski / Twarda / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understand the dynamics of East-West relationships in business to make better decisions
The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover... Understand the dynamics of East-West relationships in business to make better decisions
The Eastern expansion of the European Union has inc... |
cena:
807,58 zł |
Czytaj nas na:
Zobacz: Księgarnia Czeska | Wydawnictwo Książkowe Klimaty | Mapa strony | Lista autorów
KrainaKsiazek.PL - Księgarnia Internetowa
KrainaKsiazek.PL - Księgarnia Internetowa
