Global Marketing Co-Operation and Networks

ISBN-13: 9780789013026 / Angielski / Twarda / 2001 / 144 str.

Leo Paul Dana

Opis

Explains how and why former competitors are now joining forces and provides a framework for understanding changes in global business. Features both empirical research and conceptual studies, examining the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. Some topics discussed are the global reach of symbiotic

Spis treści

Contents

• Preface
• The Global Reach of Symbiotic Networks
• An Integrative Conceptual Model
• The Impact of Networks on New Zealand Firms
• An Export Grouping Scheme
• International Competition and Global Co-Operation
• Determinants of Time-Span to Foreign Market Entry
• Overseas Trade Missions as an Export Development Tool
• Index
• Reference Notes Included

O autorze

Leo Paul Dana