'Contemporary Euromarketing' examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures and born globals.

Understand the dynamics of East-West relationships in business to make better decisions

The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover...

The Eastern expansion of the European Union has increased interest in this geographic region. Market Entry and Operational Decision Making in East-West Business Relationships presents 10 case studies that focus on firms in Central and Eastern Europe and the strategies used for success. Academics, researchers, and practitioners examine a variety of topics, including entry and marketing strategies of Western multinational companies, choices of locations for foreign direct investments, first mover advantages, entry behavior of retailing companies, dynamics in subsidiary operations, industry...

The edited collection brings into focus the meanings, interpretations and the process of value creation in international business.

This edited collection brings into focus the meanings, interpretations and the process of value creation in international business. Value Creation in International Business is a pioneering two volume work intended to provoke theoretical and empirical development in International Business research.