Contemporary Euromarketing: Entry and Operational Decision Making: Entry and Operational Decision Making

ISBN-13: 9780789035400 / Angielski / Miękka / 2007 / 204 str.

Jorma Larimo

Opis

'Contemporary Euromarketing' examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures and born globals.

Spis treści

• Preface (Erdener Kaynak)
• Introduction (Jorma Larimo)
• International Growth of Finnish Software Firms: Starting Points, Pathways, and Outcomes (Ollie Kuivalainen, Jani Lindqvist, Sami Saarenketo, and Toivo Äijö)
• What Makes Export Co-Operation Tick? Analyzing the Role of Commitment in Finnish Export Circles (Niina Nummela and Tommi Pukkinen)
• Variety in International New Ventures—Typological Analysis and Beyond (Johanna Hallbäck and Jorma Larimo)
• Profitability of Rapid Internationalization: The Relationship Between Internationalization Intensity and Firms’ Export Performance (Olli Kuivalainen and Sanna Sundqvist)
• Faster and More Successful Exporters: An Exploratory Study of Born Global Firms from the Resource-Based View (Alex Rialp and Josep Rialp)
• Internationalization and Performance: Evidence from Spanish Firms (Oscar Martín Martín and Nicolas Papadopoulos)
• International Entrepreneurship and Sourcing: International Value Chain of Small Firms (Per Servais, Antonella Zucchella, and Giada Palamara)
• Partner Selection In International Joint Ventures (Jorma Larimo and Sami Rumpunen)
• Advertising In Czech And French Magazines (Christian Dianoux, Jana Kettnerová, and Zdenĕk Linhart)
• An Investigation of the Effect of Provocative Imagery on Norwegian and Thai Consumers’ Attitudes Towards Products: A Cross-Cultural Study (Sunita Prugsamatz, Lars Ofstad, and Michael Allen)
• International Counterfeiting in the European Union: A Host Country Approach (J. Freitas Santos and J. Cadima Ribeiro)
• Index
• Reference Notes Included

O autorze

Jorma Larimo