» książki » Business & Economics - International - Marketing
 |
The Globalization of Advertising: Agencies, Cities and Spaces of Creativity
ISBN: 9781138867345 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
244,84 |
 |
Рынок ценных бумаг Росси
ISBN: 9781493139965 / Rosyjski / Miękka / 690 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
104,92 |
 |
Rationalitaet Und Handlungslogik Der Auslandsdirektinvestitionsaktivitaeten Japanischer Unternehmen: Im Kontext Einer Fortschreitenden Oekonomischen G
ISBN: 9783631581100 / Niemiecki / Miękka / 206 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
349,74 |
 |
Public Relations for Asia
ISBN: 9781349361908 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guida...
|
cena:
181,11 |
 |
Japanese Consumer Dynamics
ISBN: 9781349318001 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today Japan is still the second largest and most important consumer market in the world. This bookdiscusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market."
Today Japan is still the second largest and most important consumer market in the world. This bookdiscusses the development of Japanese consumerism, p...
|
cena:
201,24 |
 |
Marketing in the Emerging Markets of Islamic Countries
ISBN: 9781349543182 / Angielski / Miękka / 207 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the spe...
|
cena:
201,24 |
 |
Meta-Luxury: Brands and the Culture of Excellence
ISBN: 9781349333011 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique A...
|
cena:
241,50 |
 |
Luxury Brands in Emerging Markets
ISBN: 9781349461080 / Angielski / Miękka / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury br...
|
cena:
402,53 |
 |
International Place Branding Yearbook: Managing Smart Growth & Sustainability
ISBN: 9780230239647 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, s...
|
cena:
201,24 |
 |
Lead Generation - Tutto quello che ti serve è qui!: Tecniche di Web Marketing e Comunicazione per trovare VERAMENTE nuovi clienti
ISBN: 9781522854623 / Włoski / Miękka / 396 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 400 pagine di Contenuti Utili per capire come creare la tua infrastruttura Web e Social per Farti Trovare da nuovi Clienti e aumentare il tuo Fatturato. L'autore, Massimo Petrucci, e nei primi 100 SEO al mondo da seguire su Twitter secondo la classifica internazionale di Evan Carmichael. E nei primi 100 influencer Social Media Marketer mondiali secondo la classifica di Onalytica.com. Dal 2004 si occupa di: - Web Marketing e Comunicazione. - Lead Generation. - Copywriting a risposta diretta. L'esperienza maturata in tutti questi anni con Brand di livello internazionale e fatturati di milioni...
400 pagine di Contenuti Utili per capire come creare la tua infrastruttura Web e Social per Farti Trovare da nuovi Clienti e aumentare il tuo Fatturat...
|
cena:
77,76 |
 |
Linkedin Mastery for Entrepreneurs
ISBN: 9781945173998 / Angielski / Miękka / 134 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand . If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are. You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedI... |
cena:
96,15 |
 |
Rolling Out New Products Across International Markets
ISBN: 9781349420261 / Angielski / Miękka / 249 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technologic...
|
cena:
402,53 |
 |
Marketing Identities Through Language: English and Global Imagery in French Advertising
ISBN: 9781349526000 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important...
|
cena:
402,53 |
 |
The Rhetoric and Reality of Marketing: An International Managerial Approach
ISBN: 9781349431342 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a fo...
|
cena:
402,53 |
 |
The Luxury Market in Brazil: Market Opportunities and Potential
ISBN: 9781349492459 / Angielski / Miękka / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opp...
|
cena:
201,24 |
 |
Linkedin Mastery for Entrepreneurs
ISBN: 9781945175831 / Angielski / Twarda / 134 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand . If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are. You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedI... |
cena:
153,95 |
 |
Dance Studio TRANSFORMATION: Build a 7-figure studio, increase your community impact and GET BACK YOUR LIFE!
ISBN: 9780994561008 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dance Studio Transformation is for studio owners who love dance, love teaching and love their students but feel like they need help when it comes to running a profitable business. This book will teach you how to become the CEO of your studio by walking you through strategies and tactics to transform each area of your business. In this book you'll learn how to:
Dance Studio Transformation is for studio owners who love dance, love teaching and love their students but feel like they need help when it comes t... |
cena:
80,72 |
 |
Research Handbook on Export Marketing
ISBN: 9781784710804 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day.
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic pa...
|
cena:
272,98 |
 |
Drivers of Global Business Success: Lessons from Emerging Markets
ISBN: 9781349725137 / Angielski / Miękka / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge.
This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge.
|
cena:
402,53 |
 |
Transnational Marketing in the Information Age
ISBN: 9781138986060 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
|
cena:
244,84 |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
