A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the l...
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.
This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury br...
