International Place Branding Yearbook: Managing Smart Growth & Sustainability

ISBN-13: 9780230239647 / Angielski / Miękka / 2012 / 266 str.

Hong Kong) F. Go (Hong Kong Polytechnic;R. Govers

Opis

This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Spis treści

List of Tables List of Figures Preface Acknowledgements Notes on Contributors About the Book Organisation of the Book Introduction; F.Go & R.Govers PART I: MULTIDISCIPLINARY PERSPECTIVES ON SUSTAINABLE PLACE BRANDING Four Readings of Place Leadership; C.Mabey  & T.Freeman Beyond Place Branding; N.Ind  & E.D.Holm Crisis Communication and Sustainable Place Marketing; E.Avraham A Perspective on Planning, Preservation and Place Branding; K.van Assche , M.C.Lo   R.Beunen PART II: CHAPTERS ON PARTICULAR CASES Case A: Sex and the City - City Branding Processes in Spanish Cities; G.Seisdedos Case B: A Common Agenda for Place Branding: Made in Torino; A.Otgaar Case C: Sustaining a Brand Through Proactive Repair: the Case of Manchester; S.Little Case D: Social Media: Insight into the 'Public Mood' of Places? A Case Study of the City of Johannesburg; W.Schreiner  & F.Go Case E: Turning a Gemstone into a Diamond – a Green Design & Branding Strategy for The City of Bucharest; I.Gramon-Suba & C.Holt PART III: CHAPTERS ON PARTICULAR THEMES Overcoming the Risk of Stereotypes – Sustainable Place Branding asks for Strategic Communications; R.Schatz Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy; J.Tamanini Branding Brazilian Slums through 'Freeware' Cultural Production: the Case of Rio de Janeiro; A.P.Russo Improved Public Infrastructure and Sustainable Place Branding; K.Dinnie PART IV: MOVING PLACE BRAND KNOWLEDGE FORWARD: CONCLUDING REMARKS Conclusion; F.Go & R.Govers References

O autorze

ELI AVRAHAM Head of the Public Relations Program in the Department of Communication, University of Haifa, Israel RAOUL BEUNEN Assistant Professor at Wageningen University, The Netherlands KEITH DINNIE Senior Lecturer of International Marketing at NHTV Breda University of Applied Sciences, The Netherlands ERLING DOKK HOLM Associate Professor at the Oslo School of Management, Norway TIM FREEMAN Lecturer in Health Policy and Management within the School of Social Policy at the University of Birmingham, UK IULIA GRAMON-SUBA Marketing Planner at Nisbets CHRIS HOLT works on the Masters Design Strategy program at Brunel University, UK NICHOLAS IND Associate Professor at the Oslo School of Management and a visiting professor at ESADE, Barcelona, Spain, and Napier University, Edinburgh, UK STEVE LITTLE Senior Lecturer in knowledge management at the Open University Business School, UK MING CHIEN LO Associate Professor of economics at St. Cloud State University, Minnesota, U.S.A CHRIS MABEY Professor of HRM at Birmingham University, UK ALEXANDER OTGAAR Expert in urban economics and regional development at Erasmus University Rotterdam, The Netherlands ANTONIO PAOLO RUSSO Assistant Professor in the Department of Geography, Universitat Rovira i Virgili, Tarragona, Spain ROLAND SCHATZ Founder and CEO of Media Tenor International WADIM SCHREINER Managing Director of Media Tenor South Africa in Pretoria and Board Member of Media Tenor International in Zurich, Switzerland GILDO SEISDEDOS Professor at IE Business School, Spain JEREMY TAMANINI Founder of Dual Citizen Inc. KRISTOF VAN ASSCHE Visiting Associate Professor at the Communication & Innovation Studies group at Wageningen University, the Netehrlands and research fellow at the German institute for Development Research (ZEF), at Bonn University, Germany.