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Driving Customer Appeal Through the Use of Emotional Branding
ISBN: 9781522529217 / Angielski / Twarda / 366 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.
Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as mul...
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cena:
1184,73 |
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Handbook of Research on Consumerism and Buying Behavior in Developing Nations
ISBN: 9781522502821 / Angielski / Twarda / 596 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this volume features research-based perspectives on consumer perception, behaviour, and relationship management across industries.
Takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing th...
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cena:
1184,73 |
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Sustainable Marketing Practices in the Aviation Industry
ISBN: 9798369372159 / Angielski / Twarda / 604 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1186,80 |
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Concept Research in Food Product Design and Development
ISBN: 9780813824246 / Angielski / Twarda / 610 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction. Yet, there is a dearth of both practical and scientific information about how to create and evaluate concepts. There has been little or no focus on establishing knowledge bases for concepts. Concept development is too often relegated to the so-called -fuzzy front...
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albei...
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cena:
1199,55 |
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Marketing Strategy and Uncertainty
ISBN: 9780195125733 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This first-of-its-kind book develops a rigorous integrated theory of marketing under uncertainty. Cutting across traditional functional boundaries, the author develops behaviorally rich and empirically implementable solutions to fundamental but previously neglected strategic problems including:
coordinating marketing policy in a multiperiod framework under uncertainty choosing optimal policy when the data contain measurement error designing new products when consumers have heterogeneous attitudes to risk and uncertain perceptions selecting personnel and measuring performance in... This first-of-its-kind book develops a rigorous integrated theory of marketing under uncertainty. Cutting across traditional functional boundaries, th...
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cena:
1200,31 |
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New Techniques for Brand Management in the Healthcare Sector
ISBN: 9781799830344 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been...
Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare th...
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cena:
1201,83 |
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Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
ISBN: 9781799872634 / Angielski / Twarda / 315 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1201,83 |
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Plunkett's Advertising & Branding Industry Almanac 2010 : Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 9781593921675 / Angielski / Miękka / 550 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising...
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on...
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cena:
1204,63 |
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Business Marketing: An Interaction and Network Perspective
ISBN: 9789401042819 / Angielski / Miękka / 635 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction oriented, market mechanism-based description of marketing and purchas ing, we are moving into domestic and international buyer-seller relation ships. In academic terms, we are experiencing a broadening of the para digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is frequently...
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980...
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cena:
1207,67 |
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Recent Advancements in Tourism Business, Technology and Social Sciences: 10th International Conference, Iacudit, Crete, Greece, 2023 - Vol. 1
ISBN: 9783031543371 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1207,67 |
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Recent Advancements in Tourism Business, Technology and Social Sciences: 10th International Conference, Iacudit, Crete, Greece, 2023--Vol. 1
ISBN: 9783031543401 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1207,67 |
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Routledge Handbook of Sports Marketing
ISBN: 9781138823518 / Angielski / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the "Routledge Handbook of Sports Marketing" goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections brands, sponsorship, ambush... Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-base... |
cena:
1209,47 |
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Managing Social Media Practices in the Digital Economy
ISBN: 9781799821854 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1209,93 |
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Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
ISBN: 9781799872313 / Angielski / Twarda / 305 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about...
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the h...
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cena:
1209,93 |
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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
ISBN: 9781799831150 / Angielski / Twarda / 584 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1209,93 |
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Big Data Marketing Strategies for Superior Customer Experience
ISBN: 9781668464540 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement new methods and techniques to improve the users' experiences and their analytical strategies. Moreover, in the past few years, the digital ecosystem has been chosen as the main channel used by consumers for the purchase of goods and services. As a result, digital marketing and online advertising have become the main strategies used by companies in their marketing actions. Advertising can be designed and shown considering users' interests based...
The rapid growth of technological developments on the internet has led many companies to adapt their businesses to the digital ecosystem and implement...
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cena:
1209,93 |
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Global Perspectives on Strategic Storytelling in Destination Marketing
ISBN: 9781668434369 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1209,93 |
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Adoption and Implementation of AI in Customer Relationship Management
ISBN: 9781799879596 / Angielski / Twarda / 325 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1209,93 |
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Handbook of Contemporary Marketing in China: Theories & Practices
ISBN: 9781617616891 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides reviews of various marketing research areas in China. This book features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. It is suitable for those who are interested in contemporary China's markets, marketing research and marketing practices.
Provides reviews of various marketing research areas in China. This book features empirical (both qualitative and quantitative) studies that investiga...
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cena:
1217,06 |
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Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
ISBN: 9781522554752 / Angielski / Twarda / 475 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organisation of all aspects of the sports industry. This book highlights a range of pertinent topics, such as brand management, social media, and sports tourism marketing.
Presents the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, man...
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cena:
1235,14 |
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