Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

ISBN-13: 9781522554752 / Angielski / Twarda / 2018 / 475 str.

Information Reso Management Association

Opis

Presents the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organisation of all aspects of the sports industry. This book highlights a range of pertinent topics, such as brand management, social media, and sports tourism marketing.