Handbook of Contemporary Marketing in China: Theories & Practices

ISBN-13: 9781617616891 / Angielski / Twarda / 2011 / 288 str.

Cheng Lu Wang

Opis

Provides reviews of various marketing research areas in China. This book features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. It is suitable for those who are interested in contemporary China's markets, marketing research and marketing practices.