Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies...
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have be...
In most of the developed countries of the, World, significant efforts to control the pollution of surface waters have been underway for decades, and particularly the last 10-15 years. These efforts have focused mainly on eliminating or mitiga ting the effects of point sources of pollution. In many ca ses, however, it is clear that we have achieved only limited improvement in water quality, and that non-point sources of pollution are going to control any further improvement. It has long been known that urban runoff is a major non-point source, and much research has been done in an attempt to...
In most of the developed countries of the, World, significant efforts to control the pollution of surface waters have been underway for decades, and p...
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies...
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have be...
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the "Routledge Handbook of Sports Marketing" goes further than any other book in exploring the full range of this exciting discipline.
Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections brands, sponsorship, ambush...
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-base...
Nicolas Chanavat Michel Desbordes Nicolas Lorgnier
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world.
From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing...
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of ...
