» książki » Business & Economics - Marketing - General
topmenu
 |
Market Response Models: Econometric and Time Series Analysis
ISBN: 9780792378266 / Angielski / Twarda / 502 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It s not just us that we are talking...
From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened...
|
cena:
1127,15 |
 |
Business Marketing: An Interaction and Network Perspective
ISBN: 9780792395041 / Angielski / Twarda / 635 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi- in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. From a single-transaction- oriented, market mechanism-based description of marketing and purchas- ing, we are moving into domestic and international buyer-seller relation- ships. In academic terms, we are experiencing a broadening of the para- digms that describe how companies interact. This change in focus has its roots in the recognition that business marketing is...
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi- in industrial markets. During the late 198...
|
cena:
1127,15 |
 |
Will Green's Master Referral Marketing System
ISBN: 9781425997953 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1127,45 |
 |
Emerging Trends and Innovation in Sports Marketing and Management in Asia
ISBN: 9781466675278 / Angielski / Twarda / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential...
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this...
|
cena:
1134,30 |
 |
Trends and Innovations in Marketing Information Systems
ISBN: 9781466684591 / Angielski / Twarda / 476 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"--
"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and method...
|
cena:
1134,30 |
 |
Building Brand Equity and Consumer Trust Through Radical Transparency Practices
ISBN: 9781522524175 / Angielski / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents emerging scholarly perspectives on the role of branding in organisational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners.
Presents emerging scholarly perspectives on the role of branding in organisational contexts and techniques to sustain a profitable and honest relation...
|
cena:
1134,30 |
 |
Holistic Approaches to Brand Culture and Communication Across Industries
ISBN: 9781522531500 / Angielski / Twarda / 325 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on...
|
cena:
1134,30 |
 |
Promoting Organizational Performance Through 5G and Agile Marketing
ISBN: 9781668455234 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1134,30 |
 |
Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence
ISBN: 9798369364697 / Angielski / Miękka / 622 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1134,30 |
 |
Environmental, Health, and Business Opportunities in the New Meat Alternatives Market
ISBN: 9781522573500 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1134,30 |
| |
Sustainable Marketing Practices in the Aviation Industry
ISBN: 9798369372166 / Angielski / Miękka / 602 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1134,30 |
| |
Cases on Effective Digital Marketing for Competitive Organizations
ISBN: 9798369353950 / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1134,30 |
 |
Tourismus-Management: Tourismus-Marketing Und Fremdenverkehrsplanung
ISBN: 9783110151855 / Niemiecki / Twarda / 955 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1147,11 |
 |
Destination Management and Marketing: Breakthroughs in Research and Practice, VOL 1
ISBN: 9781668432563 / Angielski / Twarda / 644 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1149,44 |
 |
Destination Management and Marketing: Breakthroughs in Research and Practice, VOL 2
ISBN: 9781668432570 / Angielski / Twarda / 648 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1149,44 |
 |
The SAGE Handbook of Digital & Social Media Marketing
ISBN: 9781529752168 / Angielski / Twarda / 1144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21st century. These two Handbooks provide a digital and social media marketing journey that flows from methods and methodologies. Each volume investigates the overarching factors within these domains in a logical order, captured in one place for those seeking to research and learn more about these areas. This two-volume set is the first dedicated scholarly collection to consolidate the research, theorising, industry practices and future... Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21st&nbs... |
cena:
1161,09 |
 |
Queueing Networks: Customers, Signals and Product Form Solutions
ISBN: 9780471983095 / Angielski / Twarda / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mathematically beautiful and elegant yet has much practical application Professor Richard Weber The first mathematical analysis of a queueing problem concerned the use of early telephone switches. Since then, emerging technologies such as those in telecommunications and the manufacturing industry have prompted considerable interest and activity in the field. Much of the current research has been enabled by recent, rapid advances in computer technology making large scale simulations and complex approximations possible. Today, queueing systems play an integral role in the performance evaluation...
Mathematically beautiful and elegant yet has much practical application Professor Richard Weber The first mathematical analysis of a queueing problem ...
|
cena:
1175,75 |
 |
Electricity Markets: Investment, Performance and Analysis
ISBN: 9780471985075 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The impact of deregulation on the theory and practice of investment appraisal is addressed in this comprehensive treatment of the restructuring of the electricity supply industry. Demonstrating that the classical approach to generation investment appraisal is no longer valid, a new approach is developed using three economic models to represent differing market conditions. Highlighting the impact on the organisation of the utilities and their suppliers, Electricity Markets offers essential advice for survival in the deregulated environment worldwide. Features include:
* Examination of... The impact of deregulation on the theory and practice of investment appraisal is addressed in this comprehensive treatment of the restructuring of the...
|
cena:
1181,21 |
 |
Managing Marketing in the 21st Century-4th edition
ISBN: 9780990740599 / Angielski / Twarda / 782 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1183,21 |
 |
Strategies in Sports Marketing: Technologies and Emerging Trends
ISBN: 9781466659940 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1184,73 |
Czytaj nas na:
Zobacz: Księgarnia Czeska | Wydawnictwo Książkowe Klimaty | Mapa strony | Lista autorów
KrainaKsiazek.PL - Księgarnia Internetowa
KrainaKsiazek.PL - Księgarnia Internetowa
