Human animal conflict arguably remains one of the most complexes of all wildlife conservation and management problems. Many people believe that wildlife conservation is important, but the vast majorities have never done anything about it. In Uttarakhand, where most of the populations are dependent on forest. Man animal conflict is increasing day by day because of pressure on forest. So the present study was carried out in Kedarnath Wildlife Sanctuary. The aim of the study was examining the opinion of people about Wildlife Conservation and identify the causes of conflict as well as plan for...

Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behaviour.