Optimizing Millennial Consumer Engagement With Mood Analysis

ISBN-13: 9781522556909 / Angielski / Twarda / 2018 / 325 str.

Sabyasachi Dasgupta; Priya Grover

Opis

Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behaviour.