Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21st century. These two Handbooks provide a digital and social media marketing journey that flows from methods and methodologies. Each volume investigates the overarching factors within these domains in a logical order, captured in one place for those seeking to research and learn more about these areas.
This two-volume set is the first dedicated scholarly collection to consolidate the research, theorising, industry practices and future...
Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21st&nbs...
Buy these two essential books together to save money and unlock the secrets to successful digital marketing
Digital Marketing: Strategy, Planning and Disruption, Third Edition:
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable...
Buy these two essential books together to save money and unlock the secrets to successful digital marketing
