"This book addresses the difficulties, challenges, and opportunities in reducing excessive meat consumption in order to mitigate human and environmental damage"--
"This book addresses the difficulties, challenges, and opportunities in reducing excessive meat consumption in order to mitigate human and environment...
Examines the role of social marketing in understanding and changing behaviour regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is aimed at academics, students, and professionals seeking current research in the field.
Examines the role of social marketing in understanding and changing behaviour regarding the negative impacts of consuming animal-based foods. Featurin...
