Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21st century. These two Handbooks provide a digital and social media marketing journey that flows from methods and methodologies. Each volume investigates the overarching factors within these domains in a logical order, captured in one place for those seeking to research and learn more about these areas.
This two-volume set is the first dedicated scholarly collection to consolidate the research, theorising, industry practices and future...
Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21st&nbs...
