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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Marketing - General

ilość książek w kategorii: 23630

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Impact of Sensory Marketing on Buying Behavior

ISBN: 9798369393529 / Angielski / Miękka / 484 str.

ISBN: 9798369393529/Angielski/Miękka/484 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
cena: 1235,14

 Management and Marketing for Improved Retail Competitiveness and Performance Jose Duarte Santos Ines Veiga Pereira Paulo Botelho Pires 9781668485750 IGI Global
Management and Marketing for Improved Retail Competitiveness and Performance

ISBN: 9781668485750 / Angielski

ISBN: 9781668485750/Angielski

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jose Duarte Santos;Ines Veiga Pereira;Paulo Botelho Pires
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a...
The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies c...
cena: 1235,14

 Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments Giuseppe Granata Andrea Morett Theodosios Tsiakis 9781522578567 Business Science Reference
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

ISBN: 9781522578567 / Angielski / Twarda / 375 str.

ISBN: 9781522578567/Angielski/Twarda/375 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Giuseppe Granata; Andrea Moretta Tartaglione; Theodosios Tsiakis
cena: 1235,14

 
Sustainable Practices for Agriculture and Marketing Convergence

ISBN: 9798369320112 / Twarda / 340 str.

ISBN: 9798369320112/Twarda/340 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
cena: 1235,14

 Multiplikationsmarketing Bachmayer, Martina 9783836651608 Diplomica
Multiplikationsmarketing

ISBN: 9783836651608 / Niemiecki / Miękka / 174 str.

ISBN: 9783836651608/Niemiecki/Miękka/174 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Martina Bachmayer
cena: 1237,39

 Brand Management: Strategy, Measurement & Yield Analysis Rajagopal, Ph.D. 9781600219450 Nova Science Publishers Inc
Brand Management: Strategy, Measurement & Yield Analysis

ISBN: 9781600219450 / Angielski / Twarda / 301 str.

ISBN: 9781600219450/Angielski/Twarda/301 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ph.D. Rajagopal
Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This title emphasi
Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers ...
cena: 1242,52

 Green Marketing as a Positive Driver Toward Business Sustainability Vannie Naidoo Rahul Verma 9781522595588 Business Science Reference
Green Marketing as a Positive Driver Toward Business Sustainability

ISBN: 9781522595588 / Angielski / Twarda / 325 str.

ISBN: 9781522595588/Angielski/Twarda/325 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Vannie Naidoo; Rahul Verma
cena: 1260,35

 Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries Jose Duarte Santos Oscar Lima Silva 9781522597834 Business Science Reference
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

ISBN: 9781522597834 / Angielski / Twarda / 300 str.

ISBN: 9781522597834/Angielski/Twarda/300 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jose Duarte Santos; Oscar Lima Silva
cena: 1260,35

 Digital Marketing Strategies and Models for Competitive Business Filipe Mota Pinto, Teresa Guarda 9781799829638 Eurospan (JL)
Digital Marketing Strategies and Models for Competitive Business

ISBN: 9781799829638 / Angielski / Twarda / 300 str.

ISBN: 9781799829638/Angielski/Twarda/300 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Filipe Mota Pinto;Teresa Guarda
cena: 1260,35

 Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience Dincer Atli 9781799831266 Business Science Reference
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience

ISBN: 9781799831266 / Angielski / Twarda / 300 str.

ISBN: 9781799831266/Angielski/Twarda/300 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Dincer Atli
cena: 1260,35

 Building Consumer-Brand Relationship in Luxury Brand Management Paula Rodrigues Ana Pinto Borges 9781799843696 Business Science Reference
Building Consumer-Brand Relationship in Luxury Brand Management

ISBN: 9781799843696 / Angielski / Twarda / 300 str.

ISBN: 9781799843696/Angielski/Twarda/300 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Paula Rodrigues; Ana Pinto Borges
cena: 1260,35

 Developing Successful Global Strategies for Marketing Luxury Brands Fabrizio Mosca Cecilia Casalegno Rosalia Gallo 9781799858829 Business Science Reference
Developing Successful Global Strategies for Marketing Luxury Brands

ISBN: 9781799858829 / Angielski / Twarda / 380 str.

ISBN: 9781799858829/Angielski/Twarda/380 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Fabrizio Mosca; Cecilia Casalegno; Rosalia Gallo
cena: 1260,35

 Advanced Digital Marketing Strategies in a Data-Driven Era Jose Ramon Saura 9781799880035 Business Science Reference
Advanced Digital Marketing Strategies in a Data-Driven Era

ISBN: 9781799880035 / Angielski / Twarda / 315 str.

ISBN: 9781799880035/Angielski/Twarda/315 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jose Ramon Saura
cena: 1260,35

 Increasing Supply Chain Performance in Digital Society Leon, Ramona Diana 9781799897156 EUROSPAN
Increasing Supply Chain Performance in Digital Society

ISBN: 9781799897156 / Angielski / Twarda

ISBN: 9781799897156/Angielski/Twarda

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
LEON RODRIGUEZ SA
cena: 1260,35

 Developing Relationships, Personalization, and Data Herald in Marketing 5.0  9781668444962 IGI Global
Developing Relationships, Personalization, and Data Herald in Marketing 5.0

ISBN: 9781668444962 / Angielski / Twarda / 300 str.

ISBN: 9781668444962/Angielski/Twarda/300 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
cena: 1260,35

 Marketing and Advertising in the Online-to-Offline (O2O) World Hesham Osama Dinana 9781668458440 IGI Global
Marketing and Advertising in the Online-to-Offline (O2O) World

ISBN: 9781668458440 / Angielski

ISBN: 9781668458440/Angielski

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Hesham Osama Dinana
The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on...
The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses em...
cena: 1260,35

 Emerging Trends in Sustainable Supply Chain Management and Green Logistics Muhammad Waqas Syed Abdul Rehman Khan Abul Quasem Al-Amin 9781668466636 IGI Global
Emerging Trends in Sustainable Supply Chain Management and Green Logistics

ISBN: 9781668466636 / Angielski

ISBN: 9781668466636/Angielski

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Muhammad Waqas; Syed Abdul Rehman Khan; Abul Quasem Al-Amin
Across the world, companies are trying to create a sustainable platform through a supply chain to minimize the environmental impact of their product lines and services on the world's ecosystem. Enhancing eco-awareness at every operational level of business operations can positively improve a specific organization's reputation and legitimize business operation. Furthermore, sustainable supply chain operations also positively contribute to financial performance by enhancing productivity and cost-saving. Emerging Trends in Sustainable Supply Chain Management and Green Logistics provides...
Across the world, companies are trying to create a sustainable platform through a supply chain to minimize the environmental impact of their product l...
cena: 1260,35

 Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence Afzal Sayed Munna Md Sadeque Imam Shaikh Baha Uddin Kazi 9781668477359 IGI Global
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

ISBN: 9781668477359 / Angielski

ISBN: 9781668477359/Angielski

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Afzal Sayed Munna;Md Sadeque Imam Shaikh;Baha Uddin Kazi
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of...
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digita...
cena: 1260,35

 Multilevel Approach to Competitiveness in the Global Tourism Industry Sergio Jesus Teixeira Joao Matos Ferreira 9781799803652 Business Science Reference
Multilevel Approach to Competitiveness in the Global Tourism Industry

ISBN: 9781799803652 / Angielski / Twarda / 350 str.

ISBN: 9781799803652/Angielski/Twarda/350 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Sergio Jesus Teixeira; Joao Matos Ferreira
cena: 1260,35

 Impacts of Online Advertising on Business Performance Tereza Semeradova Petr Weinlich 9781799816188 Business Science Reference
Impacts of Online Advertising on Business Performance

ISBN: 9781799816188 / Angielski / Twarda / 300 str.

ISBN: 9781799816188/Angielski/Twarda/300 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Tereza Semeradova; Petr Weinlich
cena: 1260,35

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