Brand Management: Strategy, Measurement & Yield Analysis

ISBN-13: 9781600219450 / Angielski / Twarda / 2008 / 301 str.

Ph.D. Rajagopal

Opis

Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This title emphasi