Discusses a research analysis based on survey of literature and statistical analysis of the data available from secondary sources and argues the strategic partnership model developed by analysing the functional gap-map in reference to the political, econom

Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This title emphasi

The author delineates economic and political factors along with the technological perspectives thereof towards the export growth and competitiveness among developing countries and analyses trade competitiveness in view of the economic reforms and trade liberalisation.

In a competitive marketplace, selling is performed using scientific methods of product presentation. This title examines sales dynamics and how the new generation sales management strategies need to be focused not only on enhancing the volume of sales, but also serve customers for generating long-term customer loyalty.

Several emerging market economies have experienced large and persistent trade deficits following the liberalisation reforms of the late 80s and early 90s. The Argentine experience has endorsed the extent to which trade imbalances in the 1990s resulted from income and relative price movements were associated with structural changes from shifts in foreign trade elasticity during the reforms period. One of the studies on Latin American trade issues emphasises that openness involves more than just trade liberalisation. The increasing importance of international capital flows and especially...

Globalization has moved through several change phases from capitalistic philosophy to democratic business notions involving stakeholders in the process of business growth. Large companies are seeking to harness globalization through cooperation with the local enterprises to reach the bottom-of-the-pyramid market segment. The opportunities for global businesses are expanding with the support of rapidly emerging product markets, the global race for innovation, technology, and talent management, which tend to widen the impact of digitization. The multinational companies today are engaging with...