Driving Customer Appeal Through the Use of Emotional Branding

ISBN-13: 9781522529217 / Angielski / Twarda / 2017 / 366 str.

Ruchi Garg; Ritu Chhikara; Tapan Kumar Panda

Opis

Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.