» książki » Business & Economics - Marketing - General
 |
Marketing Tourism Products : Concepts, Issues, Cases
ISBN: 9781861523020 / Angielski / Miękka / 562 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book, unlike any of its competitors, focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the immense span of products encompassed by tourism and the existence of markets within markets. A number of chapters are contributed by subject specialists.
This book, unlike any of its competitors, focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product...
|
cena:
392,88 |
 |
Asian Management Systems
ISBN: 9781861529411 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Asian Management Systems is the only text on the market that specifically addresses the Asian style of management in a comparative, country context. The text examines the four main management systems in the East Asian region: Japanese, mainland Chinese, Overseas Chinese and Korean, and compares and contrasts the management styles within Asia and with the western world. Through a comparative analysis of organizational structures, competitive strategies and cultural influences, the workings of each system are made clear. Practical guidelines make this book a vital guide for international...
Asian Management Systems is the only text on the market that specifically addresses the Asian style of management in a comparative, country context. T...
|
cena:
377,57 |
 |
Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
ISBN: 9781861563071 / Angielski / Miękka / 314 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom on its head by introducing a new business model which shows how any business can generate increasing returns and gain a massive competitive advantage. Taking examples from companies as diverse as Amazon.com and Mondex, Microsoft and Monsanto, the author explains how businesses can escape the traps of a traditional mindset and originate for the customer rather than the product. These entreprises transform classic product/service categories,...
Blending the hot topics of new technology, market spaces, competitive strategy and customer behaviour, Customer Capitalism stands conventional wisdom ...
|
cena:
142,83 |
 |
Total Quality in Marketing
ISBN: 9781884015137 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This guide serves as an introduction to the subject of total quailty management in market research for those new to marketing and its applications.
This guide serves as an introduction to the subject of total quailty management in market research for those new to marketing and its applications.
|
cena:
654,47 |
 |
Testosterone-Free Marketing
ISBN: 9781891962288 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The author advocates a form of marketing that is more suited to female marketers by avoiding the "hard sell" techniques commonly used by men.
The author advocates a form of marketing that is more suited to female marketers by avoiding the "hard sell" techniques commonly used by men.
|
cena:
64,43 |
 |
Book Marketing Demystified: Self-Publishing Success Through Print on Demand, Online Book Marketing, Sales at Amazon and Publicity, from the Invent
ISBN: 9781897435007 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Book Marketing DeMystified: SELF-PUBLISHING SUCCESS Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book... Book Marketing DeMystified: SELF-PUBLISHING SUCCESS |
cena:
63,64 |
 |
Spousal Support in Network Marketing
ISBN: 9781932503388 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ever run into someone who is negative toward Network Marketing? Then this book is for you The purpose of this book is to help spouses of network marketers to understand the industry and the reasons their spouse is involved. It will also assist people in the recruiting process when encountering the occasional "negative spouse." Network marketing can be a very rewarding lifestyle, based on personal experience, only if both spouses are in agreement and have a good understanding of others positions in their network marketing business. Benefits to Discover: * A better understanding of the network...
Ever run into someone who is negative toward Network Marketing? Then this book is for you The purpose of this book is to help spouses of network mark...
|
cena:
42,48 |
 |
Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing
ISBN: 9781933596075 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is the history of guerrilla warfare. It may shock you how many of the "big business" names (that are now household words) started out as struggling small businesses. The history of the ascent of these icons is the history of guerrilla marketing. Until 1984, the principles of guerrilla marketing were known only by a select few people in the world. They jealously kept this information quiet with almost fanatical secrecy. And who can blame them? If...
History is full of stories where tiny, unadvanced armies have handily defeated better equipped and much larger armies. The history of these battles is...
|
cena:
57,02 |
 |
Guerrilla Marketing During Tough Times
ISBN: 9781933596105 / Angielski / Miękka / 148 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This treasure-trove of marketing tactics will help readers weather the toughest times with exercises to help them focus their energy on the areas of business they must change.
This treasure-trove of marketing tactics will help readers weather the toughest times with exercises to help them focus their energy on the areas of b...
|
cena:
53,21 |
 |
Guerrilla Marketing: Put Your Advertising on Steroids
ISBN: 9781933596136 / Angielski / Miękka / 148 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This is Barely Legal...But You Can Still Get Away With It"A Review of Guerrilla Marketing: Put Your Advertising on Steroids by Mark Joyner, International Best Selling Author of The Confidential Internet Intelligence Manuscript I guess it's human nature to be tempted by things that are forbidden -- or barely legal, for that matter. There's something wickedly delicious about"getting away with something" that makes us feel like the "cat that swallowed the canary." Face it. We all want an unfair advantage if the prize is appetizing enough. Olympic athletes took steroids before the anabolic drug...
"This is Barely Legal...But You Can Still Get Away With It"A Review of Guerrilla Marketing: Put Your Advertising on Steroids by Mark Joyner, Internati...
|
cena:
53,21 |
 |
The Ultimate Lead Generation Plan
ISBN: 9781933596488 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This resource is designed for entrepreneurs who want to know how to generate leads and get clients for their business venture.
This resource is designed for entrepreneurs who want to know how to generate leads and get clients for their business venture.
|
cena:
56,83 |
 |
Constituting Management: Markets, Meanings, and Identities
ISBN: 9783110144543 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
466,12 |
 |
Elektronisches Tourismus-Marketing: Globale Crs-Netze Und Neue Informationstechnologien
ISBN: 9783110162127 / Niemiecki / Twarda / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
466,12 |
 |
Besprechungen als organisationale Entscheidungskommunikation
ISBN: 9783110189537 / Niemiecki / Twarda / 265 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Kommunikation in Organisationen verlaauml;uft unter besonderen Bedingungen, die spezifische analytische Zugange erfordern. Im Zentrum der Studie stehen folgende Fragen: Wie koouml;nnen Besprechungen im Verhaltnis zu "ihrer" Organisation untersucht werden? Wie kann ihre oftmals kritisierte Komplexitat erfasst werden? Welche Rolle spielen Entscheidungen dabei? Ausgehend von empirischen Daten, Konversationsanalyse und Systemtheorie wird eine eigene Untersuchungsperspektive auf diese Form der Organisationskommunikation entwickelt.
Kommunikation in Organisationen verlaauml;uft unter besonderen Bedingungen, die spezifische analytische Zugange erfordern. Im Zentrum der Studie stehe...
|
cena:
975,06 |
 |
Grundlagen Der Betriebswirtschaftslehre Zweiter Band: Der Absatz
ISBN: 9783540040828 / Niemiecki / Twarda / 625 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der "Gutenberg" ist f]r Generationen von Studenten ein fester Begriff geworden, Erich Gutenbergs Wirkung auf und seine Verdienste f]r die deutsche Betriebswirtschaftslehre sind kaum zu ]berschdtzen. Schon 1970 schrieb die Zeitschrift f]r Betriebswirtschaft zu seinen Grundlagen der Betriebswirtschaftslehre: "Mit den drei Bdnden der Grundlagen liegt ein in seiner Geschlossenheit und Originalitdt f]r die neuere Betriebswirtschaftslehre einzigartiges Werk vor. Seit Jahren gilt es nicht nur als Standardwerk in Deutschland, sondern hat durch ersetzungen in verschiedene Sprachen auch internationale...
Der "Gutenberg" ist f]r Generationen von Studenten ein fester Begriff geworden, Erich Gutenbergs Wirkung auf und seine Verdienste f]r die deutsche Bet...
|
cena:
206,40 |
 |
Grundlagen Der Betriebswirtschaftslehre: Die Produktion
ISBN: 9783540056942 / Niemiecki / Twarda / 521 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 1. Begriffliche Bestimmungen. 2. Das System der produktiven Faktoren. 3. Plan der Untersuchung. 1. Der Sinn aller betrieblichen Betatigung besteht darin, Giiter mate rieller Art zu produzieren oder Giiter immaterieller Art bereitzustellen. Giiter materieller Art werden als Sachgiiter oder Sachleistungen, Giiter immaterieller Art als Dienste oder Dienstleistungen bezeichnet. Bei den Sachgiitern sind zu unterscheiden: Rohstoffe und Fabrikate. Rohstoffe sind Sachgiiter, die durch Urproduktion gewonnen, also nicht eigentlich hergestellt werden. Sie stehen nach ihrer Gewinnung entweder in ihrer...
1. Begriffliche Bestimmungen. 2. Das System der produktiven Faktoren. 3. Plan der Untersuchung. 1. Der Sinn aller betrieblichen Betatigung besteht dar...
|
cena:
281,46 |
 |
Quantitative Marketing-Logistik: Entscheidungsprobleme, Lösungsverfahren, Edv-Programme
ISBN: 9783540128403 / Niemiecki / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seitdem Peter Drucker im Jahre 1962 die physische Distribution als ''The Economy's Dark Continent" bezeichnet hat, ist eine nahezu unuberschaubare Anzahl von'Veroffentlichungen erschienen, die sich mit Problemstellungen beschaftigen, die im Kern oder am Rande der Marketing-Logistik zuzurechnen sind. Die betriebliche Warenverteilung hat sich parallel zur Verbreitung der quantitativen Methoden in der Betriebswirtschaftslehre zu einem der klassischen Anwendungsgebiete der quantitativen modellgestutzten Entschei dungs-Vorbereitung entwickelt. Vorliegende Gesamtdarstellungen zur physischen...
Seitdem Peter Drucker im Jahre 1962 die physische Distribution als ''The Economy's Dark Continent" bezeichnet hat, ist eine nahezu unuberschaubare Anz...
|
cena:
142,58 |
 |
Consumer Driven Electronic Transformation: Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
ISBN: 9783540226116 / Angielski / Twarda / 257 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2002, the Symposia have become important, unique - casions in the international calendar of business research. No other event brings together in a university environment distinguished academics, bu- ness practitioners and consultants to explore the development of the c- sumer goods industry through...
In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices o...
|
cena:
401,58 |
 |
The Anonymous Elect: Market Research Through Online Access Panels
ISBN: 9783540290292 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today s respondents to research studies? The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks q... |
cena:
200,77 |
 |
Turbulenzen in der Telekommunikations- und Medienindustrie: Neue Geschäfts- und Erlösmodelle
ISBN: 9783540335290 / Niemiecki / Twarda / 316 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Telekommunikations- und Medienmarkte sind in heftiger Bewegung. Digitalisierung und Konvergenz verandern im Verbund mit neuartigen Technologien traditionelle Geschaftsgrundlagen: Sie erleichtern den Zutritt neuer Wettbewerber; sie eroffnen Chancen fur neuartige Geschaftsmodelle und ermoglichen neue Formen der strategischen Fokussierung wie auch der Vernetzung uber klassische Branchengrenzen hinweg. Nach dem "Hype" der spaten 90er Jahre sowie der sich anschlieenden Konsolidierung scheinen nun Phasen des Experimentierens sowie des systematischen Auf- und Ausbaus neuer Dienstleistungs- und... Telekommunikations- und Medienmarkte sind in heftiger Bewegung. Digitalisierung und Konvergenz verandern im Verbund mit neuartigen Technologien tra... |
cena:
337,76 |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
