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Marketing Alignment: Breakthrough Strategies for Growth and Profitability
ISBN: 9781587361180 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.
Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and ta...
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cena:
60,63 |
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Managing People in the 21st Century: Lessons and Anecdotes from a Life in the Trenches
ISBN: 9781587362927 / Angielski / Twarda / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Management styles have changed dramatically over the past century. In this insightful, often irreverent book, a veteran manager talks about these changes and how managers and supervisors need to tailor their own styles to those of their team. Educators and trainers teach prospective managers how to manage a process or a budget. But left in the dark is how to manage people-and in the end, your success as a manager depends on how well you manage others. The author makes a case for "Consensus Management," which provides strong leadership and directions while allowing employees to participate in...
Management styles have changed dramatically over the past century. In this insightful, often irreverent book, a veteran manager talks about these chan...
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cena:
140,45 |
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Why Smart Companies Do Dumb Things: Lessons Learned from Innovation Blunders: Avoiding Eight Common Mistakes in New Product Development
ISBN: 9781591025689 / Angielski / Twarda / 357 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. More than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate?
Taking a case history approach, this book examines eight typical innovation blunders that continually doom new product development. From misjudging the market and "dead-on-arrival products" to "fatal frugality" and "timetable tyranny," the author discusses not only why such mistakes occur but also the... More than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace s...
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cena:
131,39 |
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Marketing as Strategy: Understanding the Ceo's Agenda for Driving Growth and Innovation
ISBN: 9781591392101 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? This work argues that, while the fun...
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cena:
133,04 |
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Free Prize Inside!: How to Make a Purple Cow
ISBN: 9781591841678 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just...
How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of ...
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cena:
91,22 |
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The SECRET of Exiting Your Business.Under Your Terms!
ISBN: 9781598000696 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With 30 years experience, Gene H. Irwin has consulted with hundreds of company owners on the "Secret of Exiting Your Business," while keeping their investment equity. You'll quickly learn how to unlock your business NEST EGG and receive maximum value: - How to Sell Your Business for the Highest Value; - When to Sell You Business -- Implications of Recent Tax Laws; - How to Find the RIGHT Buyer For Your Business; - Why 75% of Business Owners Leave Value on the Table; - Who to Use as Your Qualified M & A Team; - Why YOU Aren't the Right Person to Negotiate with Buyers; - How Structuring a...
With 30 years experience, Gene H. Irwin has consulted with hundreds of company owners on the "Secret of Exiting Your Business," while keeping their in...
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cena:
132,85 |
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The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
ISBN: 9781598692518 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
75,98 |
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Marketing by Delight
ISBN: 9781599320359 / Angielski / Miękka / 100 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing by Delight will teach you new ways to absolutely delight your customers and increase your sales and commissions at the same time! We'll give you real life examples of successes from some extraordinary marketers. Your eyes will be opened to new ways of thinking about customer relations.
Marketing by Delight will teach you new ways to absolutely delight your customers and increase your sales and commissions at the same time! We'll give...
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cena:
41,77 |
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Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools
ISBN: 9781600370298 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. "There is a powerful and profitable pattern unfolding rapidly in business. In this masterpiece, Secrets of Online Persuasion, Deborah and John-Paul Micek take you on an incredible business-building journey from blogging to Podcasting and beyond. What they reveal about the New Media Marketplace will forever change your business... and make it more profitable Everyone in business, politics or advocacy should read this book cover to cover." -Stephen...
Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. "There i...
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cena:
72,03 |
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Marketing Is King: Real World Marketing to Build Relationships, Get an Internship, Increase Sales & Find a Job
ISBN: 9781600370977 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advance Praise for Marketing is King T "Marketing is King is really a lesson to us all on how marketing can be applied to improve our lives. Ali does a brilliant job of breaking it down into simple language we can all understand. I congratulate Ali on an outstanding piece of work." -Dr. Denis Waitley, Author of Seeds of Greatness "Of all the marketing books I have read, I find Ali's approach refreshing, remarkably simple, and down to earth. It's a great book that shows how we can all benefit from marketing." -Howard Stephen Berg, The World's Fastest Reader, Attested by Guinness Book of...
Advance Praise for Marketing is King T "Marketing is King is really a lesson to us all on how marketing can be applied to improve our lives. Ali does ...
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cena:
94,84 |
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Turn Your Words Into Traffic: Finally! the Secret to Non-Stop Free Targeted Website Traffic
ISBN: 9781600371516 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "A Simple 'Traffic Machine' That Creates an Instant Avalanche of FREE Website Traffic " We'll show you our quick and easy techniques for pumping out high-quality, professional articles. We'll also show you how to persuade dozens, hundreds, even thousands of website owners and ezine publishers to put your article in front of very targeted readers who can visit your website and purchase your products. If you don't have time to write articles yourself, we'll show you how to easily find other people to write them for you... and you can claim the articles as your own Anyone who comes to your Web...
"A Simple 'Traffic Machine' That Creates an Instant Avalanche of FREE Website Traffic " We'll show you our quick and easy techniques for pumping out h...
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cena:
75,83 |
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49 Marketing Secrets (That Work) to Grow Sales
ISBN: 9781600372483 / Angielski / Miękka / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success.
Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is...
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cena:
75,83 |
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Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands
ISBN: 9781841124391 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people thr...
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cena:
81,60 |
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Marketing Planning
ISBN: 9781844807826 / Angielski / Miękka / 227 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sector/not for profit companies. The process of marketing planning encapsulates elements of marketing management: marketing analyses, development of strategy and the implementation of the marketing mix. It is a systematic process for assessing marketing opportunities, helping organizations to stay in touch with marketplace trends and to keep abreast of customer needs -...
Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted...
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cena:
311,23 |
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Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question
ISBN: 9781846289149 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products," there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high. Meeting the various requirements of customers from a range of countries, choosing the most suitable... In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies t... |
cena:
401,58 |
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The meaning of arts for brands: The example of the Austrian chocolatier Zotter
ISBN: 9783656384694 / Angielski / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
157,65 |
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How Excellent Experiences affect Customer Loyalty: The Effect of Customer Experience Quality and Product Quality on Perceived Value and Customer Loyal
ISBN: 9783656416982 / Angielski / Miękka / 66 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Maastricht University (School of Business and Economics), language: English, abstract: Abstract The thesis at hand develops a new scale to measure customer experience quality on the basis of four dimensions: service quality, atmosphere quality, flow quality, and learning quality. The American coffee company Starbucks is used as exemplary case to validate the theory empirically. Product quality is found to be a separate, but related...
Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: ...
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cena:
245,45 |
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Advertising in Europe: Advertising as Communication / The World of Advertising
ISBN: 9783656447832 / Angielski / Miękka / 28 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), University of Applied Sciences Worms (European Business Management), course: European Studies, language: English, abstract: For many years, beauty has been used as a marketing and advertising tool. In this essay I would like to explore the meaning and use of beauty in advertising, what the aesthetic function of advertising means and how it is related to the persuasive function and the perlocutionary effect. Advertising uses beauty as a...
Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), ...
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cena:
151,26 |
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Investor Relationship Marketing for Start-ups
ISBN: 9783638701815 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
333,25 |
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Brand Identity Factors: Developing a Successful Islamic Brand
ISBN: 9783656223924 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
270,99 |
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