Marketing Alignment: Breakthrough Strategies for Growth and Profitability

ISBN-13: 9781587361180 / Angielski / Miękka / 2002 / 208 str.

Mac McKinley

Opis

Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.