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Why Do They Make Things so Complicated?
ISBN: 9783844105117 / Angielski / Miękka / 340 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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401,58 |
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Pharmareferent - Marketinginstrument mit Zukunft?
ISBN: 9783838685687 / Niemiecki / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diplomarbeit aus dem Jahr 2004 im Fachbereich Gesundheitswissenschaften, Note: 1,7, Friedrich-Alexander-Universitat Erlangen-Nurnberg (Wirtschaftswissenschaftliche Fakultat), Sprache: Deutsch, Abstract: Inhaltsangabe: Problemstellung: Die alte Volksweisheit Krankheiten gibt es viele, aber die Gesundheit gibt's nur einmal trifft den Nagel sprichwortlich auf den Kopf. Die Gesundheit und das damit verbundene Gesundheitswesen ist fur jeden Einzelnen sowie fur die Gesamtheit der Individuen von enormer personlicher, gesellschaftlicher, politischer und wirtschaftlicher Bedeutung. Ein Problem der...
Diplomarbeit aus dem Jahr 2004 im Fachbereich Gesundheitswissenschaften, Note: 1,7, Friedrich-Alexander-Universitat Erlangen-Nurnberg (Wirtschaftswiss...
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401,58 |
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Online-Handel als Vertriebsweg für den stationären Fachhandel
ISBN: 9783838632933 / Niemiecki / Miękka / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bachelorarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, IT-Center - International School for Advanced Study in Information Technology (Information Technologies), Sprache: Deutsch, Abstract: Inhaltsangabe: Einleitung: Die Thesis befasst sich mit dem Thema, den Online-Handel als Vertriebsweg fur den kleinen und mittleren stationaren Fachhandel zu erschliessen. Ziel der Ausarbeitung ist es, den Leser ganzheitlich fur die Aufgabenstellungen des Online-Handels zu sensibilisieren. Daher geht es nicht ausschliesslich...
Bachelorarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, IT-Center - ...
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401,58 |
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Bio-Produkte - Eine Betrachtung Unter Dem Category Management-Ansatz
ISBN: 9783838119977 / Niemiecki / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Negative Schlagzeilen uber den Klimawandel, die Verschwendung nichterneuerbarer Ressourcen und Umweltverschmutzung werden taglich uber die Medien verbreitet. Durch immer neue Lebensmittelskandale sind die Verbraucher verunsichert. Ihr Vertrauen in Produzenten und Anbieter ist erschuttert. Zunehmend mehr Konsumenten versuchen, umweltbewusstes und nachhaltiges Handeln in ihren Alltag zu integrieren. Auch die gesellschaftliche Verantwortung von Unternehmen wurde noch nie so aktiv wie heute in der Offentlichkeit herausgestellt und diskutiert. Beide Entwicklungen tragen dazu bei, dass der Begriff...
Negative Schlagzeilen uber den Klimawandel, die Verschwendung nichterneuerbarer Ressourcen und Umweltverschmutzung werden taglich uber die Medien verb...
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402,12 |
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Boosting Trait Inferences
ISBN: 9783838124179 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Across five studies, this paper develops guidelines for selecting endorser faces for established brands by investigating the roles of holistic types of faces and mode of exposure (simultaneous vs. sequential presentation of face-brand) in the generation of brand personality impressions and emotion that guide consumer behavior. Study 1 identifies holistic face types that emerge from unique combinations of anatomical features and Study 2 links these types to generic personality trait impressions. Study 3 [Study 4] shows that the transfer from face-based to brand-based trait inferences is...
Across five studies, this paper develops guidelines for selecting endorser faces for established brands by investigating the roles of holistic types o...
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402,12 |
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Burger-Verwaltungs-Kommunikation
ISBN: 9783838125220 / Niemiecki / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In dieser gesprachsanalytischen Studie untersucht der Autor die Service Center-Kommunikation kommunaler Verwaltungen. Ziel der Studie war es, Storungen, die aufgrund der kommunikativen Aktivitaten der Mitarbeiter der Service Center in mit Burgern gefuhrten Telefongesprachen zu Tage treten, ausfindig zu machen, und aufbauend auf den dabei gewonnenen Erkenntnissen Optimierungsempfehlungen fur ein besseres Gelingen der in Service Centern kommunaler Verwaltungen zwischen Mitarbeitern der Verwaltung und Burgern am Telefon stattfindenden Kommunikation zu entwickeln. Die Auswertung der...
In dieser gesprachsanalytischen Studie untersucht der Autor die Service Center-Kommunikation kommunaler Verwaltungen. Ziel der Studie war es, Storunge...
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402,12 |
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Intercultural Marketing and Communication
ISBN: 9783639769036 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We live in the world of mixed cultures, customs and values. New waves of different cultures change a balance of host population and often cause misunderstanding, phobia and anger. Culture evolved parallel to human brain development has its roots deep inside of our brain unconsciously influencing all our behaviors. In the light of the recent immigrant crisis affected almost all EU countries, literature focused on the nature of culture will contribute to better understanding of the cultural differences and decreasing of the phobias. Residential space is one of the most vulnerable to cultural...
We live in the world of mixed cultures, customs and values. New waves of different cultures change a balance of host population and often cause misund...
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402,12 |
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Marketing strategico
ISBN: 9786207980215 / Włoski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,12 |
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Strategisches Marketing
ISBN: 9786207980246 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,12 |
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Marketing estrat?gico
ISBN: 9786207980208 / Portugalski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,12 |
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Marketing strat?gique
ISBN: 9786207980222 / Francuski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,12 |
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The Rhetoric and Reality of Marketing: An International Managerial Approach
ISBN: 9780333987322 / Angielski / Twarda / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a fo...
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402,53 |
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Optimal Control of Credit Risk
ISBN: 9780792379386 / Angielski / Twarda / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Optimal Control of Credit Risk presents an alternative methodology to deal with a financial problem that has not been well analyzed yet: the control of credit risk. Credit risk has become recently the center of interest of the financial community, with new instruments (such as Credit Risk Derivatives) and new methodologies (such as Credit Metrics) being developed. The recent literature has focused on the pricing of credit risk. On the other hand, practitioners tend to eliminate credit risk rather than price it. They do so via collateralization. The authors propose here a...
Optimal Control of Credit Risk presents an alternative methodology to deal with a financial problem that has not been well analyzed yet: the ...
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402,53 |
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The Durable Use of Consumer Products: New Options for Business and Consumption
ISBN: 9780792381457 / Angielski / Twarda / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer...
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our sh...
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402,53 |
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Marketing Issues in Transitional Economies
ISBN: 9780792384984 / Angielski / Twarda / 287 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns.
This book seeks to fill a gap in the existing literature by offering a pioneering and... As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local...
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402,53 |
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Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience
ISBN: 9780792390763 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is...
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of co...
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cena:
402,53 |
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Optimal Control and Differential Games: Essays in Honor of Steffen Jørgensen
ISBN: 9781402071539 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science. This volume explores the application of these methodologies to new as well as to classical decision problems in management sciences and economics. In Part I, optimal control and dynamical systems approaches are used to analyze problems in areas such as monetary policy, pollution control, relationship marketing, drug control, debt financing, and ethical behavior. In Part II differential games are applied to problems such as... Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in manageme... |
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402,53 |
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The Effect of Advertising and Display: Assessing the Evidence
ISBN: 9781402075148 / Angielski / Twarda / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners.
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New... How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which i...
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402,53 |
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Outsourcing of R&d in the Pharmaceutical Industry: From Conceptualization to Implementation of the Strategic Sourcing Process
ISBN: 9781403937292 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines the strategic aspects of outsourcing in relation to the firm. It provides a holistic view of the outsourcing process, starting with conceptualisation, through to implementation and management of the process. Although the book is based on a case study of the pharmaceutical industry, the general principles derived from the Strategic Sourcing Model are generic in nature and the model can be applied to instances of outsourcing in other industries.
This book examines the strategic aspects of outsourcing in relation to the firm. It provides a holistic view of the outsourcing process, starting with...
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cena:
402,53 |
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Creative Marketing: An Extended Metaphor for Marketing in a New Age
ISBN: 9781403941909 / Angielski / Twarda / 161 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support...
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is ...
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cena:
402,53 |
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