This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a fo...
The dazzling Star Wars space adventure continues in The New JediOrder as Luke Skywalker, Anakin Solo, Mara Jade Skywalker, and others battle their deadliest enemy in a tale of nonstop action, shadowy evil, and spectacular triumph . . .
No longer content with the destruction the Yuuzhan Vong have already sown, Warmaster Tsavong Lah has demanded the heads of all the Jedi. Now the Jedi Knights are in terrible danger-and none more so than the young students at the Jedi academy on Yavin 4. Already the sympathizers known as the Peace Brigade are in the...
The dazzling Star Wars space adventure continues in The New JediOrder as Luke Skywalker, Anakin Solo, Mara Jade Skywalker,...
The Sleeper Awakes is H. G. Wells's wildly imaginative story of London in the twenty-second century and the man who by accident becomes owner and master of the world. In 1897 a Victorian gentleman falls into a sleep from which he cannot be waked. During his two centuries of slumber he becomes the Sleeper, the most well known and powerful person in the world. All property is bequeathed to the Sleeper to be administered by a Council on his behalf. The common people, increasingly oppressed, view the Sleeper as a mythical liberator whose awakening will free them from misery. The Sleeper awakes in...
The Sleeper Awakes is H. G. Wells's wildly imaginative story of London in the twenty-second century and the man who by accident becomes owner and mast...
Four decades after the Oblivion Crisis, Tamriel is threatened anew by an ancient and all-consuming evil. It is Umbriel, a floating city that casts a terrifying shadow-for wherever it falls, people die and rise again. And it is in Umbriel's shadow that a great adventure begins, and a group of unlikely heroes meet. A legendary prince with a secret. A spy on the trail of a vast conspiracy. A mage obsessed with his desire for revenge. And Annaig, a young girl in whose hands the fate of Tamriel may rest . . . . Based on the award-winning The Elder Scrolls, The Infernal City...
Four decades after the Oblivion Crisis, Tamriel is threatened anew by an ancient and all-consuming evil. It is Umbriel, a floating city that casts a t...
