This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device or whether it is deeply embedded in organizational culture.
This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a fo...
The Sleeper Awakes is H. G. Wells's wildly imaginative story of London in the twenty-second century and the man who by accident becomes owner and master of the world. In 1897 a Victorian gentleman falls into a sleep from which he cannot be waked. During his two centuries of slumber he becomes the Sleeper, the most well known and powerful person in the world. All property is bequeathed to the Sleeper to be administered by a Council on his behalf. The common people, increasingly oppressed, view the Sleeper as a mythical liberator whose awakening will free them from misery. The Sleeper awakes in...
The Sleeper Awakes is H. G. Wells's wildly imaginative story of London in the twenty-second century and the man who by accident becomes owner and mast...
Four decades after the Oblivion Crisis, Tamriel is threatened anew by an ancient and all-consuming evil. It is Umbriel, a floating city that casts a terrifying shadow-for wherever it falls, people die and rise again. And it is in Umbriel's shadow that a great adventure begins, and a group of unlikely heroes meet. A legendary prince with a secret. A spy on the trail of a vast conspiracy. A mage obsessed with his desire for revenge. And Annaig, a young girl in whose hands the fate of Tamriel may rest . . . . Based on the award-winning The Elder Scrolls, The Infernal City...
Four decades after the Oblivion Crisis, Tamriel is threatened anew by an ancient and all-consuming evil. It is Umbriel, a floating city that casts a t...
Forty years after the Oblivion crisis, the empire of Tamriel is threatened by a mysterious floating city, Umbriel, whose shadow spawns a terrifying undead army. Reeling from a devastating discovery, Prince Attrebus continues on his seemingly doomed quest to obtain a magic sword that holds the key to destroying the deadly invaders. Meanwhile, in the Imperial City, the spy Colin finds evidence of betrayal at the heart of the empire--if his own heart doesn't betray him first. And Annaig, trapped in Umbriel itself, has become a slave to its dark lord and his insatiable hunger for...
Forty years after the Oblivion crisis, the empire of Tamriel is threatened by a mysterious floating city, Umbriel, whose shadow spawns a terrifying...
