Kategoria BISAC: Business & Economics >> Marketing - General

With the continuing growth of interest in marketing there has developed a parallel concern for the history of marketing thought and the evolution of marketing theory. This concern is mirrored by the introduction of many courses at both undergraduate and graduate level which address these topics. However, the relevant sources themselves remain difficult to access, especially those that are over fifteen years old.

The material included in this set draws on international sources from the 1950s to the present day, to provide an invaluable collection on retailing. The collection is arranged as follows:

* Volume 1: The Evolution and Development of Retailing
* Volume 2: The Environments for Retailing
* Volume 3: (In 2 Parts) Retail Practices and Operations
* Volume 4: Comparative and International Retailing

The set is fully indexed and includes a general introduction by the editors outlining the current characteristics of the retailing field, which is further...