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Guanxi : Relationship Marketing in a Chinese Context
ISBN: 9780789012906 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Develop a network of successful business relationships in China This systematic study of the Chinese concept of guanxi--broadly translated, personal relationship or connections--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors'twenty years of...
Develop a network of successful business relationships in China This systematic study of the Chinese concept of guanxi--broadly translated, personal r...
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372,18 |
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The Consumer . . . or Else!: Consumer-Centric Business Paradigms
ISBN: 9780789015686 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The customer is the only one who can fire all of us." -Sam Walton
Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you how--and why--businesses must adapt to succeed.... "The customer is the only one who can fire all of us." -Sam Walton
Doing business in today's economy and surviving requires a new parad... |
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661,20 |
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Customer Relationship Management in Electronic Markets
ISBN: 9780789019448 / Angielski / Twarda / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Internet relationships that lead to customer retention and long-term loyalty.
Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Intern...
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cena:
195,86 |
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Customer Relationship Management in Electronic Markets
ISBN: 9780789019455 / Angielski / Miękka / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek in the virtual marketplace and to serve their best interests.
Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek ...
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cena:
132,18 |
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Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001
ISBN: 9780789022479 / Angielski / Twarda / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover what happened to the economy after 9/11--from an insider outlook
Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students--as well as consultants and managers already at work--understand more clearly the current business... Discover what happened to the economy after 9/11--from an insider outlook
Many Thin Companies: The Change in Customer Dealings and Managers Since... |
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538,76 |
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Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001
ISBN: 9780789022486 / Angielski / Miękka / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover what happened to the economy after 9/11--from an insider outlook
Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students--as well as consultants and managers already at work--understand more clearly the current business... Discover what happened to the economy after 9/11--from an insider outlook
Many Thin Companies: The Change in Customer Dealings and Managers Since... |
cena:
230,14 |
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The Future of Relationship Marketing
ISBN: 9780789031617 / Angielski / Twarda / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relat...
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cena:
710,17 |
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Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits
ISBN: 9780789034366 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all...
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand C...
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cena:
247,41 |
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Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
ISBN: 9780789038029 / Angielski / Twarda / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective...
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Meas...
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cena:
734,66 |
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Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
ISBN: 9780789038036 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.
Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This bo...
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cena:
279,12 |
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Creating Customer Value Through Strategic Marketing Planning: A Management Approach
ISBN: 9780792372721 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place.
Creating Customer Value Through Strategic Marketing... Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually...
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cena:
402,53 |
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Service Quality: New Directions in Theory and Practice
ISBN: 9780803949201 / Angielski / Miękka / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth o...
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cena:
411,41 |
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Manager's Guide to Excellence in Public Relations and Communication Management
ISBN: 9780805818109 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
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cena:
252,57 |
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How to Mind-Read Your Customers: Using Insights from Psychology to Increase Sales and Develop Better Business Relationships
ISBN: 9780814405994 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of...
"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales j...
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cena:
73,17 |
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Knock Your Socks Off Service Recovery
ISBN: 9780814470848 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Cancelled flights, damaged goods, botched bills, locked-up software--these are the service screw-ups that leave customers angry, disgusted...and determined to never buy from you again But these mad-as-hell customers can be wooed back through skillful, planned ""service recovery."" And, surprisingly, customers who experience world-class Knock Your Socks Off service recovery become your most loyal customers--and are a source of continuing business for years to come. Building on the popular, breezy approach of the Knock Your Socks Off Service series, the authors provide managers... "Cancelled flights, damaged goods, botched bills, locked-up software--these are the service screw-ups that leave customers angry, disgusted...and ... |
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73,17 |
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Secret Service: Hidden Systems That Deliver Unforgettable Customer Service
ISBN: 9780814471715 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Foreword by Capodagli and Lynn Jackson, coauthors of The Disney Way
All businesses have customers, but how many of them deliver unforgettably good customer service? Secret Service reveals the hidden systems of the few exceptional companies that do: what actions they take behind the scenes to consistently surpass customer expectations. These organizations reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results.
By quantifying and examining each... Foreword by Capodagli and Lynn Jackson, coauthors of The Disney Way
All businesses have customers, but how many of... |
cena:
73,17 |
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Award-Winning Customer Service: 101 Ways to Guarantee Great Performance
ISBN: 9780814474549 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. Customer service problems can damage not just a company's reputation but its bottom line, so for busy managers -- and business owners with little time to search for solutions -- some fast help is needed. "Award-Winning Customer Service "offers scores of quick tips for readers looking to improve and then maintain their company's level of customer service. The book is chock full of practical advice on important topics such as: * planning... Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. C... |
cena:
77,03 |
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Great Customer Service on the Telephone
ISBN: 9780814477953 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone -- from salesperson to manager to secretary -- how to treat it as a service tool that directly impacts on company profits. Readers will be able to double their effectiveness when they learn how to: * handle irate customers * end those ""endless"" calls * take meaningful messages * handle conference calls and transfer calls * screen calls and ask focused questions * use...
First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer...
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cena:
50,05 |
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Excuses, Excuses, Excuses: For Not Delivering Excellent Customer Service --- And What Should Happen!
ISBN: 9780874256147 / Angielski / Miękka / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sick of hearing your customer service staff say: My computer is down, It's lunch time, I haven't gotten to it yet, etc. etc.. This book is an encyclopedia of what your service staff should say and do, instead. Ideal as a service coaching resource, this book provides a quick and easy solution that will improve customer perceptions about your organization and its service staff.
Sick of hearing your customer service staff say: My computer is down, It's lunch time, I haven't gotten to it yet, etc. etc.. This book is an encyclop...
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cena:
60,49 |
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How to Kick Your Customer Service Up a Notch: 101 Insider Tips
ISBN: 9780977236015 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Rosanne Daa -Ausilio, Ph.D., is revealing the secrets aa - the secrets about stellar customer service. She knows great customer relationships begin with people, process, and technology. But Rosanne divulges the details, too aa - the insider tips you need to know to vault your customer service up a notch and give your organization the edge over the competition. Rosanne has spent her career looking at the call center industry. When she speaks, her words carry wisdom and value. Her comments are clear and practical. And you get her best 101 tips from aa -EOne Question for Your Customeraa -A to aa...
Rosanne Daa -Ausilio, Ph.D., is revealing the secrets aa - the secrets about stellar customer service. She knows great customer relationships begin wi...
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cena:
186,11 |
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