Customer Relationship Management in Electronic Markets

ISBN-13: 9780789019455 / Angielski / Miękka / 2004 / 130 str.

Gopalkrishnan R. Iyer

Opis

Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek in the virtual marketplace and to serve their best interests.

Spis treści

• Preface
  
• Customer Relationship Management in Electronic Markets
  
• Building Consumer Relationships Electronically
  
• The Survival of Internet-Based B2B Exchanges: The Critical Role of Relationships
  
• Business Buyer Relationship Management Through Seamless Internet Integration
  
• Emergent Internet Technology Applications for Relationship Marketing: A Customer-Centered View
  
• Index
  
• Reference Notes Included
  

O autorze

Gopalkrishnan R. Iyer, PhD, Guest Editor, is the InternetCoast Institute Adams Professor of Industry Studies in the Department of Marketing at The Florida Atlantic University (FAU) in Boca Raton, Florida. He has taught at Virginia Tech, Baruch College (City University of New York), ESIC (Spain), and Dartmouth College, and has conducted executive seminars on various topics in diverse locations. His industry experience includes strategic management positions with two of Asia's Top 50 multinational corporations. Dr. Iyer's current research interests are in the areas of international business, business-to-business marketing, e-business, entrepreneur-ship, and the Hollywood film industry. His research has been published, among other outlets, in the Journal of International Business Studies, the Journal of International Marketing, the Journal of Business Re-search, Psychology and Marketing, the Journal of Business Ethics, the Journal of Business-to-Business Marketing, the Journal of Business and Industrial Marketing, and the Journal of East-West Business. His recent book projects include editing Marketing Challenges in Transition Economies (1999) and Teaching International Business: Ethics and Corporate Social Responsibility (2000)., David Bejou, PhD, is Professor of Marketing and Dean of School of Business at Virginia State University. He previously served on the fac-ulty of the University of North Carolina at Wilmington, where he was nominated in 1996 for the Chancellor Teaching Excellence Award, and nominated in both 1995 and 1996 for the Faculty Scholarship Award. He has also been a faculty member at several other universities in the United States and Australia.Dr. Bejou has published widely in