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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Customer Relations

ilość książek w kategorii: 2147

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 Fabled Service P Jameson, Bonnie 9780787909383 Jossey-Bass
Fabled Service P

ISBN: 9780787909383 / Angielski / Miękka / 144 str.

ISBN: 9780787909383/Angielski/Miękka/144 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Betsy Sanders; Betsy Sanders; Bruce Nordstrom
Develop standard-setting customer service

Based on the best-selling book Fabled Service by Betsy Sanders

This program will help you develop exceptional customer service that puts your organization above your competition. Inspiring Fabled Service helps you assess your needs and select activities to improve weak areas in your current customer service.

Teach others vital customer service skills, such as how to:
* Positively represent the organization
* Satisfy customers so they will buy the product or service
* Encourage customers to...
Develop standard-setting customer service

Based on the best-selling book Fabled Service by Betsy Sanders

This program will...
cena: 112,68 zł

 Total Customer Satisfaction: A Comprehensive Approach for Health Care Providers Sherman, Stephanie G. 9780787943929 Jossey-Bass
Total Customer Satisfaction: A Comprehensive Approach for Health Care Providers

ISBN: 9780787943929 / Angielski / Miękka / 400 str.

ISBN: 9780787943929/Angielski/Miękka/400 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Stephanie G. Sherman; V. Clayton Sherman; V. Clayton Sherman
A valuable tool for any health care leader dedicated to improving the quality of care and enhancing patient satisfaction. Combining theory and discussion with a practical action plan' format, Sherman challenges the reader to think about solutions, not just ideas.
--Irwin Press, president, Press, Ganey Associates, Inc.

Whether you're a CEO, a caregiver, or simply someone who cares about the results of service initiatives, you'll find plenty of great ideas in this book.
--Mark C. Clement, president and CEO, Holy Cross Hospital, Winner, 1994 AHA Great Comebacks Award,...
A valuable tool for any health care leader dedicated to improving the quality of care and enhancing patient satisfaction. Combining theory and discuss...
cena: 435,29 zł

 Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal Griffin, Jill 9780787946678 Jossey-Bass
Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

ISBN: 9780787946678 / Angielski / Miękka / 336 str.

ISBN: 9780787946678/Angielski/Miękka/336 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jill Griffin; Martha Rogers; Michael W. Lowenstein
Use the Power of Customer WinBack to Bring Back Lost Customers, Save Customers on the Brink of Defection, and Make Your Company Defection Proof High-value customers are the lifeblood of any business-so what can a company do when they lose them? Customer WinBack shows you how to identify at-risk customers, win back those who have left, and change how business is done to prevent future customer loss. This pragmatic guide is brimming with savvy methods and detailed case studies that show you in real-world detail how to turn lost customers into gold. "Winning back lost customers is the marketing...
Use the Power of Customer WinBack to Bring Back Lost Customers, Save Customers on the Brink of Defection, and Make Your Company Defection Proof High-v...
cena: 146,03 zł

 Monitoring, Measuring, and Managing Customer Service Gary S. Goodman 9780787951399 Jossey-Bass
Monitoring, Measuring, and Managing Customer Service

ISBN: 9780787951399 / Angielski / Twarda / 192 str.

ISBN: 9780787951399/Angielski/Twarda/192 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Gary S. Goodman
Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Goodman presents a surefire system for building a first-class customer service department. Goodman identifies the behaviors that constitute top-level service, examines the results that kind of service produces, and shows how to measure it in terms of daily customer satisfaction. He provides managers with specific guidelines for developing, sustaining, and rewarding high levels of...
Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing f...
cena: 194,66 zł

 Breakaway: Deliver Value to Your Customers Fast! Fred, Charles L. 9780787961640 Jossey-Bass
Breakaway: Deliver Value to Your Customers Fast!

ISBN: 9780787961640 / Angielski / Twarda / 160 str.

ISBN: 9780787961640/Angielski/Twarda/160 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Charles L. Fred
In Breakaway, entrepreneurial businessman Charles Fred presents a revolutionary performance model that helps your company break away from the competition. He offers a new approach to organizational learning that will dramatically speed up the learning process and help any company save on their two most valuable resources-time and money. Breakaway provides the critical information you need for hastening the moment when each worker in your organization can convert knowledge into action to provide value to the customer, and increase the bottom line.
In Breakaway, entrepreneurial businessman Charles Fred presents a revolutionary performance model that helps your company break away from the competit...
cena: 146,03 zł

 Customer Loyalty: How to Earn It, How to Keep It Griffin, Jill 9780787963880 Jossey-Bass
Customer Loyalty: How to Earn It, How to Keep It

ISBN: 9780787963880 / Angielski / Miękka / 272 str.

ISBN: 9780787963880/Angielski/Miękka/272 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jill Griffin; Robert T. Herres
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.
You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketi...
cena: 88,20 zł

 Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process Galbraith, Jay R. 9780787979195 Jossey-Bass
Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process

ISBN: 9780787979195 / Angielski / Twarda / 208 str.

ISBN: 9780787979195/Angielski/Twarda/208 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jay R. Galbraith
Designing the Customer-Centric Organization offers todaya s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how customer-centric an organization is- light-level, medium-level, complete-level, or high-level- and it shows how to ascertain the appropriate level for a particular institution. Once the groundwork...
Designing the Customer-Centric Organization offers todaya s business leaders a comprehensive customer-centric organizational model that clearly...
cena: 217,77 zł

 How to Talk to Customers Berenbaum, Diane 9780787987527 Jossey-Bass
How to Talk to Customers

ISBN: 9780787987527 / Angielski / Twarda / 224 str.

ISBN: 9780787987527/Angielski/Twarda/224 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Diane Berenbaum; Tom Larkin
Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for Make A Great Impression on the Customer, can help anyone become the type of communicator that makes their customers feel special.

For more on this book, visit www.howtotalktocustomers.com


Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employ...
cena: 99,92 zł

 Implementation of Total Quality Management: A Comprehensive Training Program Kaynak, Erdener 9780789002099 Haworth Press
Implementation of Total Quality Management: A Comprehensive Training Program

ISBN: 9780789002099 / Angielski / Miękka / 117 str.

ISBN: 9780789002099/Angielski/Miękka/117 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Rolf E. Rogers
Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total...
Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Imp...
cena: 311,49 zł

 Guanxi : Relationship Marketing in a Chinese Context Y. H. Wong 9780789012890 Haworth Press
Guanxi : Relationship Marketing in a Chinese Context

ISBN: 9780789012890 / Angielski / Twarda / 248 str.

ISBN: 9780789012890/Angielski/Twarda/248 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Y. H. Wong
Wong and Leung (both professors of marketing, Hong Kong Polytechnic U.) present a model of marketing for Westerners based on the Chinese concept of guanxi, which can be loosely translated as personal relationship or connections. After comparing and contrasting Western and Chinese models of marketing, they offer a methodology, which melds por
Wong and Leung (both professors of marketing, Hong Kong Polytechnic U.) present a model of marketing for Westerners based on the Chinese concept of gu...
cena: 705,83 zł

 Guanxi : Relationship Marketing in a Chinese Context Y. H. Wong 9780789012906 Haworth Press
Guanxi : Relationship Marketing in a Chinese Context

ISBN: 9780789012906 / Angielski / Miękka / 248 str.

ISBN: 9780789012906/Angielski/Miękka/248 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Y. H. Wong
Develop a network of successful business relationships in China This systematic study of the Chinese concept of guanxi--broadly translated, personal relationship or connections--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors'twenty years of...
Develop a network of successful business relationships in China This systematic study of the Chinese concept of guanxi--broadly translated, personal r...
cena: 350,44 zł

 The Consumer . . . or Else!: Consumer-Centric Business Paradigms Camille Passler Schuster 9780789015686 International Business Press
The Consumer . . . or Else!: Consumer-Centric Business Paradigms

ISBN: 9780789015686 / Angielski / Twarda / 196 str.

ISBN: 9780789015686/Angielski/Twarda/196 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Camille Passler Schuster
"The customer is the only one who can fire all of us." -Sam Walton
Doing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS.

Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you how--and why--businesses must adapt to succeed....
"The customer is the only one who can fire all of us." -Sam Walton
Doing business in today's economy and surviving requires a new parad...
cena: 657,15 zł

 Customer Relationship Management in Electronic Markets Gopalkrishnan R. Iyer 9780789019448 Best Business Books
Customer Relationship Management in Electronic Markets

ISBN: 9780789019448 / Angielski / Twarda / 124 str.

ISBN: 9780789019448/Angielski/Twarda/124 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Gopalkrishnan R. Iyer
Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Internet relationships that lead to customer retention and long-term loyalty.
Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Intern...
cena: 194,66 zł

 Customer Relationship Management in Electronic Markets Gopalkrishnan R. Iyer 9780789019455 Best Business Books
Customer Relationship Management in Electronic Markets

ISBN: 9780789019455 / Angielski / Miękka / 130 str.

ISBN: 9780789019455/Angielski/Miękka/130 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Gopalkrishnan R. Iyer
Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek in the virtual marketplace and to serve their best interests.
Build Internet relationships that lead to customer retention and long-term loyalty. This book shows you how to offer customers the benefits they seek ...
cena: 131,39 zł

 Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 Tony Carter 9780789022479 Best Business Books
Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001

ISBN: 9780789022479 / Angielski / Twarda / 138 str.

ISBN: 9780789022479/Angielski/Twarda/138 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Tony Carter
Discover what happened to the economy after 9/11--from an insider outlook
Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students--as well as consultants and managers already at work--understand more clearly the current business...
Discover what happened to the economy after 9/11--from an insider outlook
Many Thin Companies: The Change in Customer Dealings and Managers Since...
cena: 535,46 zł

 Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 Tony Carter 9780789022486 Best Business Books
Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001

ISBN: 9780789022486 / Angielski / Miękka / 138 str.

ISBN: 9780789022486/Angielski/Miękka/138 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Tony Carter
Discover what happened to the economy after 9/11--from an insider outlook
Many Thin Companies: The Change in Customer Dealings and Managers Since September 11, 2001 is an up-to-date examination of the aftereffects of the World Trade Center bombings upon businesses nationwide. In this important text, you will learn about the efforts of several companies that were hit hard by 9/11, including Aon Corporation and PricewaterhouseCoopers. This resource will help university professors and students--as well as consultants and managers already at work--understand more clearly the current business...
Discover what happened to the economy after 9/11--from an insider outlook
Many Thin Companies: The Change in Customer Dealings and Managers Since...
cena: 228,74 zł

 The Future of Relationship Marketing David Bejou Adrian Palmer 9780789031617 Best Business Books
The Future of Relationship Marketing

ISBN: 9780789031617 / Angielski / Twarda / 138 str.

ISBN: 9780789031617/Angielski/Twarda/138 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
David Bejou; Adrian Palmer
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom, 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas.
The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relat...
cena: 705,83 zł

 Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits Lerzan Aksoy David Bejou Timothy L. Keiningham 9780789034366 Best Business Books
Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits

ISBN: 9780789034366 / Angielski / Miękka / 156 str.

ISBN: 9780789034366/Angielski/Miękka/156 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Lerzan Aksoy; David Bejou; Timothy L. Keiningham
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all...
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand C...
cena: 233,60 zł

 Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation Aksoy, Lerzan 9780789038029 Best Business Books
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

ISBN: 9780789038029 / Angielski / Twarda / 136 str.

ISBN: 9780789038029/Angielski/Twarda/136 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Lerzan Aksoy
Discover approaches to make customer relationship marketing more effective

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective...
Discover approaches to make customer relationship marketing more effective

Profit Maximization Through Customer Relationship Marketing: Meas...
cena: 730,17 zł

 Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation Aksoy, Lerzan 9780789038036 Best Business Books
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

ISBN: 9780789038036 / Angielski / Miękka / 132 str.

ISBN: 9780789038036/Angielski/Miękka/132 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Lerzan Aksoy
Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.
Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This bo...
cena: 277,42 zł

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