Wong and Leung (both professors of marketing, Hong Kong Polytechnic U.) present a model of marketing for Westerners based on the Chinese concept of guanxi, which can be loosely translated as personal relationship or connections. After comparing and contrasting Western and Chinese models of marketing, they offer a methodology, which melds por

Develop a network of successful business relationships in China This systematic study of the Chinese concept of guanxi--broadly translated, personal relationship or connections--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors'twenty years of...

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading...