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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand
ISBN: 9781137264688 / Angielski / Twarda / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with tra...
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cena:
175,07 zł |
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What Chinese Want
ISBN: 9781137278357 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us--or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their...
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese ...
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cena:
82,75 zł |
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Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
ISBN: 9781137278517 / Angielski / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they...
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to ac...
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cena:
136,15 zł |
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Economics and Social Conflict: Evil Actions and Evil Social Institutions in Virtual Worlds
ISBN: 9781137281883 / Angielski / Twarda / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book brings to life the classic thought experiment of a natural state. Provides data on the economic aspects of social conflict of 400.000 people living in a virtual anarchy; showing evil actions and rules exist from an economic perspective. Non-instrumental violence has economic effects and inciting people to fight are not overcome in time.
This book brings to life the classic thought experiment of a natural state. Provides data on the economic aspects of social conflict of 400.000 people...
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cena:
389,09 zł |
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Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets
ISBN: 9781137281913 / Angielski / Twarda / 259 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towa...
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cena:
389,09 zł |
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Coffee Activism and the Politics of Fair Trade and Ethical Consumption in the Global North: Political Consumerism and Cultural Citizenship
ISBN: 9781137282682 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the politics borne of consumption through the case of coffee activism and ethical consumption. It analyses the agencies, structures, repertoires and technologies of promotion and participation in the politics of fair trade consumption through an exploration of the relationship between activism and consumption.
This book explores the politics borne of consumption through the case of coffee activism and ethical consumption. It analyses the agencies, structures...
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cena:
194,52 zł |
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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
ISBN: 9781137348913 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how companies should not only learn to identify how their products are being misused, but also how to use this knowledge to innovate new products and services that better meet customer needs and promote viral growth. These techniques also promote long-term customer loyalty and growth even in hypercompetitive environments. This unique new book is the first to explore the idea of 'customer misuse': when customers modify features or expand the usage...
The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how com...
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cena:
175,07 zł |
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The Consumption of Inequality: Weapons of Mass Distraction
ISBN: 9781137352484 / Angielski / Twarda / 229 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The fads, fashions, and media in popular consumer culture frequently make recreational and ideological "fun" of poverty and lower class living. In this book, Halnon delineates how incarceration, segregation, stigmatization, cultural and social consecration, and carnivalization work in the production and consumption of inequality.
The fads, fashions, and media in popular consumer culture frequently make recreational and ideological "fun" of poverty and lower class living. In thi...
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cena:
194,52 zł |
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User Experience Innovation: User Centered Design That Works
ISBN: 9781430241492 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User... User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is w... |
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136,15 zł |
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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
ISBN: 9781606490945 / Angielski / Miękka / 218 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will fi nd a variety of hands-on suggestions for how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless fi rmly grounded in consumer and psychological research. In this respect...
In an age of self-service stores, saturated markets, and ever more demanding customers, the careful and science-driven design of the point of sale has...
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cena:
95,82 zł |
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Consumer Behavior: Women and Shopping
ISBN: 9781606491676 / Angielski / Miękka / 125 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Huddleston provides business owners a fascinating insight into women's shopping habits and motivations. She asserts that women are the most powerful economic force in the retail industry.
Huddleston provides business owners a fascinating insight into women's shopping habits and motivations. She asserts that women are the most powerful e...
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cena:
95,82 zł |
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Sensory Marketing: Research on the Sensuality of Products
ISBN: 9781841698892 / Angielski / Miękka / 426 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory... What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affe... |
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249,41 zł |
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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
ISBN: 9781848729445 / Angielski / Twarda / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace.
'The Psychology of Entertainment Media' examines the reasons why advertising works, & how goods & services are sold in today's mass media marketplace....
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cena:
701,59 zł |
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Gender, Culture, and Consumer Behavior
ISBN: 9781848729469 / Angielski / Twarda / 488 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing and community activities, as well as by-choice educational pursuits and forays into the working world. Linda is a first-generation American whose parents emigrated to the U.S. in 1970. Cele's ancestors were early U.S. settlers whose families relied on hard work and the G.I. Bill to fend off blows dealt by...
When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are dist...
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cena:
701,59 zł |
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Consumption and Market Society in Israel
ISBN: 9781859736845 / Angielski / Twarda / 218 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Israel has been remodelling itself on Western consumer societies for the last twenty years. Most Israelis now aspire to the "accessories" of Western lifestyles--private automobiles, cell phones, shopping malls, and travel abroad. International franchises such as McDonald's, Office Depot, Benetton, IKEA, and Toys 'R' Us increasingly feature in the Israeli landscape, and advertising has emerged as a potent force. Consumption and Market Society in Israel shows how different groups--kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants, and middle-class Israelis--alternately... Israel has been remodelling itself on Western consumer societies for the last twenty years. Most Israelis now aspire to the "accessories" of Wester... |
cena:
701,59 zł |
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Consumption and Market Society in Israel
ISBN: 9781859736890 / Angielski / Miękka / 218 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Israel has been remodelling itself on Western consumer societies for the last twenty years. Most Israelis now aspire to the "accessories" of Western lifestyles--private automobiles, cell phones, shopping malls, and travel abroad. International franchises such as McDonald's, Office Depot, Benetton, IKEA, and Toys 'R' Us increasingly feature in the Israeli landscape, and advertising has emerged as a potent force. Consumption and Market Society in Israel shows how different groups--kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants, and middle-class Israelis--alternately... Israel has been remodelling itself on Western consumer societies for the last twenty years. Most Israelis now aspire to the "accessories" of Wester... |
cena:
187,04 zł |
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Implosion: What the Web Has Really Done to Culture and Communications
ISBN: 9781907794339 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Internet is behaving in a way that is affecting everything we do. It is making us think about things in a way we never previously thought. The Internet has enhanced a reverse polarity of discovery in which seeking to know more about what and who we already know (think Facebook, Twitter, Google) is now just as valid as learning new things. This is the implosion that this book examines and the great impact it will have on society and business. The creation of the Internet, the most significant invention for several generations, is driving culture inward instead of outward (like many of...
The Internet is behaving in a way that is affecting everything we do. It is making us think about things in a way we never previously thought. The Int...
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cena:
71,06 zł |
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Chinese Consumers in a New Era: Their Travel Behaviors and Psychology
ISBN: 9781138801851 / Angielski / Twarda / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mainland, Hong Kong, Macao, and Taiwan) are well positioned to change the world's tourism landscape. Influence of China in the global tourism arena will be even more significant with the realization of WTO's vision of Mainland China as a top world tourism destination and tourists-generating country by 2020. The preeminent role of Chinese travellers in the social space of tourism has stimulated much interest in understanding their...
As a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China...
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cena:
701,59 zł |
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The Luxury Market in Brazil: Market Opportunities and Potential
ISBN: 9781137432544 / Angielski / Twarda / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opp...
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cena:
194,52 zł |
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Household and Family Economics
ISBN: 9789401062640 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume is a compilation of essays by prominent economists in the area of household and family economics. The volume attempts to cover some areas in the field and focuses on topics such as income determination and the intergenerational transmission of income generation, the changing role of women in the labor force, fertility, and income tax treatment of the family. Each essay is followed by a discussion of part, or all, of its contents.
This volume is a compilation of essays by prominent economists in the area of household and family economics. The volume attempts to cover some area...
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cena:
583,65 zł |
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